Four presidents' faces carved into a mountain

Mount Rushmore, South Dakota

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE South Dakota ORGANIZATIONS:

8
Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES South Dakota

Ask A Local: South Dakota
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Ask A Local: Black Hills
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Ask A Local: Sioux Falls
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Exploring South Dakota
United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives.

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National Parks Adventure Trailer
MacGillivray Freeman Films, in partnership with Brand USA, will release for IMAX®️ and giant-screen theatres – "National Parks Adventure."

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Partner Testimonial
Jim Hagen, Secretary of Tourism, South Dakota Department of Tourism, talks about how South Dakota benefits from Brand USA.

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Partner Testimonial
Julie Jensen, President & CEO, Visit Rapid City, Rapid City South Dakota, talks about how Rapid City and South Dakota benefit from Brand USA.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
Behind agriculture, tourism is South Dakota’s second-largest industry.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR South Dakota Fact Sheet

Brand USA partners with South Dakota to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.