Tall rock formations in a valley

Bryce State Park, Utah

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Utah ORGANIZATIONS:

15
Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES Utah

National Parks Adventure Trailer
MacGillivray Freeman Films, in partnership with Brand USA, will release for IMAX®️ and giant-screen theatres – "National Parks Adventure."

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Partner Testimonial
Chad Wassmer, Director of Tourism Sales and Marketing, Park City Chamber of Commerce/Convention & Visitors Bureau, talks about how Park City benefits from Brand USA.

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Outdoor Adventures in Utah: Things to do on your Utah holiday
Plan your outdoor adventure trip to Utah. Find everything from summer to winter activities including camping, skiing and wildlife.

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Utah’s Zion and Bryce Canyon National Parks: Outdoor Family Vacations
Explore things to do when visiting Utah’s Zion and Bryce Canyon National Parks. Check out the nature, unique hiking and activities.

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Outdoors: The Rockies and Utah
A video highlighting the great outdoors in Utah and Colorado.

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America Wild: Getting the Shot of Mountain Biking in Moab, Utah
MacGillivray Freeman's National Parks Adventure brings the magnificence of USA's landscapes to the giant screen and takes audiences on the ultimate off-trail adventure into the mountains and canyons of our great outdoors.

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Explore Arches National Park
Arches National Park in southern Utah encompasses hundreds of stunning rock formations, from arches to spires to fins. Come explore the beautiful hiking trails and enjoy the peaceful desert landscape.

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Brand USA MegaFams - Driving International Visitation
Launched by Brand USA in 2013, mega familiarization tours, or “MegaFams,” are a vital part of the organization’s marketing strategies to create awareness of the diverse destinations and travel experiences available throughout the United States. Our partners shared testimonials on the success of our MegaFam with travel agents from Australia and New Zealand.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
Far more than just a state, Utah is a state of mind.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Utah Fact Sheet

Brand USA partners with Utah to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.