Listen weekly to timely and insightful conversations between and among industry experts concerning international travel to the United States. Subscribe to gain actionable information and learn from the industry's best and brightest.
Brand USA Talks Travel is available via Apple Podcasts, Spotify, Amazon Music, iHeart, and Youtube.
Mark chats with Leona Reed about why Visit California is going all-in on Tourism Exchange USA to better deliver on California’s brand promise internationally. Leona also talks organizational lift and logistics of launchi…
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Learn how players like Major League Baseball and Broadway are utilizing conversational A.I., and how DMOs can do the same to enhance visitor engagement. Dan Flores, Head of Tourism at Satisfi Labs takes us behind the sce…
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Discover how Gen Z and Millennials are shaking up the industry, how technology is reshaping the competitive landscape and why authenticity is crucial for travel brands. Seth unpacks these key findings from the Skift Stat…
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Mark has questions and Kara has answers! Is there a point where DMOs can, and should, start using AI to generate public-facing content even while acknowledging that there are going to be errors? Is it ethical to use AI i…
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Utah is celebrating a centennial of Film and TV creation in the state. You’ll hear about the long history of filming, how residents feel about productions, incentives for companies, screen tourism, and how Sundance has e…
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Sally says: “The goal is not to be better than your competition. The goal is to be different.” This episode is packed with research-based insights that have highly practical applications. To understand Sally’s approach a…
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Sports has become one of the largest-growing sectors in the travel industry. Are you prepared to take advantage of all the major activities coming to the USA? Dan Mickelson, Sports Diplomacy Chief at the U.S. State Depar…
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Innovation meets opportunity as Jeremy explains how B.D. amassed and continues to grow 50 million+ social media followers. We also learn about their new artificial intelligence travel planner called “Ask Layla.” Jeremy J…
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Rafael Villanueva and Art Jimenez take us beyond Burning Man and gambling in Nevada, diving into promoting cross-visitation and expanding engagement in international markets. Rafael Villanueva is the CEO of Travel Nevada…
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Three short-form social media pros discuss content length, messaging frequency, internal staff size, and how to deal with weekend posting when consumers remain active. Pamela Knowles is Director of Brand & Content St…
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