Activation

ADARA Affinity Program

Adara is a travel technology company that helps destinations by providing the data and measurement tools they need to boost engagement and drive growth. Adara offers destinations data-driven travel-intent digital marketing campaigns with timely search and booking insights. 

Program Benefits

  • Brand USA gets insider access to the most influential consumers across the globe, including frequent business travelers, affluent travelers, families, couples, outdoor adventurers and more.
  • ADARA reaches 350+ million monthly unique travelers worldwide with 9 billion travel searches and 500 million air and hotel bookings annually.
  • True traveler search, booking, and intent data; with real-time traveler targeting after search. 

Dates

Start Date:
End Date:
Ongoing

Markets

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Australia
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Austria
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Belgium
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Brazil
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Canada
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Chile
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Colombia
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Czech Republic
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Denmark
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Finland
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France
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Germany
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Greece
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Hungary
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India
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Ireland
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Italy
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Japan
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Mexico
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Netherlands
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New Zealand
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Norway
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Poland
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Portugal
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Singapore
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Spain
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Sweden
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Switzerland
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Taiwan
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United Kingdom

Package Details

ADARA

  • ADARA Media Solutions - Engage travelers as they search and plan trips across their favorite channels and devices:
    • Desktops and mobile display ads for broad reach.
    • Video for high impact, awareness and engagement.
    • Facebook and Twitter for in-the-moment connections.


  • ADARA Site Impact - Access to robust site data like website visits, hotels booked, audience demographics and competitive destinations searched.
    • Establish a new website-to-revenue benchmark.


  • ADARA Impact - Measure all digital media sources to identify which partners and channels are driving actual travel searches and bookings.


*All ads and landing pages will be co-branded with the Brand USA logo and URL and partner creative. Creative is subject to approval by Brand USA.