Consumer Media

Air Canada Co-op

Engage Canadian travelers to increase air traffic demand to the U.S. on Air Canada’s channels.

Brand USA offers a digital marketing campaign with ads across AirCanada.com, e-newsletter ads, and a programmatic campaign driving traffic to destination pages.

Program Benefits

  • Canada’s largest airline providing the most flights from Canada to the US
  • Reach 2.5 million subscribers seeking offers on flights and hotels in the Deals of the Week newsletter
  • Target Air Canada website visitors to engage with brand messaging outside of aircanada.com utilizing first party data
  • Flexible campaign timing

Dates

Start Date:
End Date:
Ongoing

Opportunities Available

  • Unlimited

Markets

CA-flag-icon
Canada

Package Details

Air Canada Co-op Tier 1

  • 2 X Deals of the Week - All Subscribers List National in EN
    • Reach subscribers eagerly seeking hot offers on flights and hotels 
    • Impressions: 4,082,000
  • Programmatic Campaign Target Segment
    • Target Air Canada website visitors to engage with brand messaging within and outside aircanada.com
    • Impressions: 440,000
  • aircanada.com display ads
    • Ad campaigns rotate over 20 select, high traffic Ad Placement adapt to all pages
    • Brand messages engage and influence consumers as they navigate throughout the site
    • Impressions: 300,000


*Impressions and clicks/CTR reporting available. Booking data not included in reporting 

Air Canada Co-op Tier 2

  • 1 X Deals of the Week - All Subscribers List National in EN
    • Reach subscribers eagerly seeking hot offers on flights and hotels 
    • Impressions: 2,041,000
  • Programmatic Campaign Target Segment
    • Target Air Canada website visitors to engage with brand messaging within and outside aircanada.com
    • Impressions: 220,000
  • aircanada.com display ads
    • Ad campaigns rotate over 20 select, high traffic Ad Placement adapt to all pages
    • Brand messages engage and influence consumers as they navigate throughout the site
    • Impressions: 150,000


*Impressions and clicks/CTR reporting available. Booking data not included in reporting