Activation

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Australia Multi-Channel Spring 2021

Brand USA's Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly effective, predictive platform, which uses millions of data points to optimize reach and results.

Program Benefits

  • Inclusion in innovative new mobile takeover campaign
  • Strategic activation through Expedia; includes destination booking results
  • Campaigns include in-depth partner specific KPI and performance reporting

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Deadline: Jan, 10, 2021

Opportunities Available

  • Unlimited

Program Components

Markets

AU-flag-icon
Australia

Package Details

Tier 1

Market Value

$124,200USD

  • Mobile Takover Unit: 500,000 est impressions / hero image & click-through to destination content.
  • GDN Traffic Gen: 8,500 clicks.
  • Facebook Carousel Ad Unit: Tile 1 or 2 position in one unit.
  • Expedia Activation Partner Marketing:
    • Responsive, custom landing page with offers sourced by Expedia (one page per co-op)
    • 900,000 co-branded display ads driving to your custom page.
    • Inclusion on “Visit The USA” page linking to your custom page.


PLEASE NOTE: Program details subject to change.

Tier 2

Market Value

$67,200USD

  • Mobile Takeover Unit: 250,000 est impressions / hero image & click-through to destination content.
  • GDN Traffic Gen: 5,000 clicks.
  • Facebook Carousel Ad Unit: Added value, Tile 3 or 4 position in one unit.
  • Expedia Activation Partner Marketing:
    • Dedicated hotel search page (one per co-op)
    • 415,000 co-branded display ads driving traffic to your hotel search results page.
    • Inclusion on “Visit The USA” page linking to your hotel search results page.


PLEASE NOTE: Program details subject to change.

Tier 3

Market Value

$35,400USD

  • Mobile Takeover Unit: 125,000 est impressions / hero image & click-through to destination content.
  • GDN Traffic Gen: 2,500 clicks.
  • Expedia Activation Partner Marketing: Inclusion on “Visit the USA” landing page linking to your hotel search results page.


PLEASE NOTE: Program details subject to change.

Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Allyson Carpenter Portrait
Cassady Bailey
Dianne Turner
Erin Setter
Maria Sheetz