Activation

Australia Multi-Channel Spring 2022

As we welcome the world back and created demand to visit the USA, guide travelers from inspiration to booking with Brand USA's transformed multi-channel campaigns. Partners have a new opportunity to drive engagement and increase consideration by telling their story in a personal way with content that is most relevant to the market. This multi-channel, multi-media approach provides a powerful mix of mid- to lower-funnel channels that inspire and lead to conversions. 

Program Benefits

  • Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms.
  • Strategic activation through Expedia; includes destination booking results.
  • Campaigns include in-depth, partner-specific KPI and performance reporting. Inclusion in new Interactive Travel Guide with programmatic media driving to partner content.

Dates

Start Date:
End Date:
Material Deadline:
December 3, 2021

Opportunities Available

  • Unlimited

Program Components

Markets

AU-flag-icon
Australia

Package Details

Tier 1

  • INTERACTIVE TRAVEL GUIDE:
    • Partner integration, 3 inclusions of content + images.
    • Distribution, 3 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 2,000,000 impressions.
  • FACEBOOK CAROUSEL:
    • One tile in ad unit (placement 1 or 2).
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • 900,000 co-branded display ad impressions driving traffic to responsive, custom landing page with incorporated link to digital magazine.
  • GOOGLE DISPLAY NETWORK:
    • Ads linking to partner content on VTUSA.com
    • Total clicks: 6,500.


Approximate Flighting 6-8 weeks

PLEASE NOTE: Program details subject to change.

Tier 2

  • INTERACTIVE TRAVEL GUIDE:
    • Partner integration, 2 inclusions of content + images.
    • Distribution, 2 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 700,000 impressions.
  • FACEBOOK CAROUSEL:
    • One tile in ad unit (placement 3, 4 or 5).
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • 415,000 co-branded display ad impressions driving traffic to hotel search page .
  • GOOGLE DISPLAY NETWORK:
    • Ads linking to partner content on VTUSA.com, total clicks: 3,250.


Approximate Flighting 6-8 weeks

PLEASE NOTE: Program details subject to change.

Tier 3

  • INTERACTIVE TRAVEL GUIDE
    • Partner integration, 1 inclusion of content + image.
    • Distribution, 1 tile of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 700,000 impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • Inclusion on VisitTheUSA landing page.
  • GOOGLE DISPLAY NETWORK:
    • Ads linking to partner content on VTUSA.com, total clicks: 1,625.


Approximate flighting 6-8 week

PLEASE NOTE: Program details subject to change.