Activation

Share

Canada East Multi-Channel Winter 2021

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

Program Benefits

  • Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms.
  • Strategic activation through Expedia; includes destination booking results.
  • Campaigns include in-depth, partner-specific KPI and performance reporting.

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Deadline: Aug, 23, 2020

Opportunities Available

  • Unlimited

Program Components

Markets

CA-flag-icon
Canada

Package Details

Tier 1

Market Value

$98,700USD

  • Postmedia Digital Campaign: Postmedia content creation and digital advertising campaign
    • Custom article content (750 words) and infographic featured on VisitTheUSA custom hub on the National Post site and supported by additional campaign media 300,000 digital impressions across Native Collections, Native Ad Units, Co-Brand Drivers, and Social Posts.
  • GDN Traffic Gen: 4,600 clicks.
  • Facebook Carousel Ad Unit: Tile 1 or 2 position in one unit.
  • Expedia Activation Partner Marketing:
    • Responsive, custom landing page with offers sourced by Expedia (one page per co-op)
    • 900,000 co-branded display ads driving to your custom page
    • Inclusion on "Visit The USA" linking to your custom page


*PLEASE NOTE: Program details subject to change.

Tier 2

Market Value

$50,400USD

  • Postmedia Digital Campaign: Postmedia content creation and digital advertising campaign
    • Custom article content (750 words) featured on VisitTheUSA custom hub on the National Post site and supported by additional campaign media 150,000 digital impressions across Native Collections, Native Ad Units, Co-Brand Drivers, and Social Posts.
  • GDN Traffic Gen: 4,000 clicks.
  • Facebook Carousel Ad Unit: Added value, Tile 3 or 4 position in one unit.
  • Expedia Activation Partner Marketing:
    • Dedicated hotel search page (one per co-op)
    • 415,000 co-branded display ads driving traffic to your hotel search results page
    • Inclusion on “Visit The USA” page linking to your hotel search results page

*PLEASE NOTE: Program details subject to change.

Tier 3

Market Value

$29,100USD

  • Postmedia Digital Campaign: Postmedia content creation and digital advertising campaign
    • Custom article content (500 words) featured on VisitTheUSA custom hub on the National Post site and supported by additional campaign media 75,000 digital impressions across Native Collections, Native Ad Units, and Social Posts.
  • GDN Traffic Gen: 2,000 clicks.
  • Facebook Carousel Ad Unit: Added value, Tile 3 or 4 position in one unit.
  • Expedia Activation Partner Marketing:
    • Inclusion on “Visit The USA” landing page linking to your hotel search results page.


*PLEASE NOTE: Program details subject to change.

Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Allyson Carpenter Portrait
Cassady Bailey
Dianne Turner
Erin Setter
Maria Sheetz