Canada East Multi-Channel Winter 2022
Experience an extraordinary 3-to-1 value through Brand USA's Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Drive engagement and increase consideration by telling your story in a personal way with content that is most relevant to the market. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.
Program Benefits
- Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms.
- Strategic activation through Expedia; includes destination booking results.
- Campaigns include in-depth, partner-specific KPI and performance reporting.
Dates
Opportunities Available
- Unlimited
Program Components
- Content Creation & Digital Media
- Content Traffic Generation
- Storytelling & Website Traffic
- Global Activation Partner
Postmedia
Leveraging Postmedia’s most effective and efficient media platforms –content, social, native and high impact print & digital - this digital campaign will educate and engage Postmedia readers to increase consideration and travel to partner destinations in the USA.
- Custom VisitTheUSA hub on the National Post site will feature bespoke partner content
- Robust digital media campaigns to partner content will drive traffic and consumer engagement
6-Week Campaign
- Traffic is driven directly to your content on VisitTheUSA.ca or to your localized website via the Google Display Network
- 2,000 to 4,600 guaranteed clicks depending on level of participation
- Distribution utilizes the Travel Affinity model with a NEW layer of regional targeting to identify users who are planning a trip to the U.S. via gateway markets ensuring your message reaches a highly qualified audience.
- Proven model with high CTRs- clicks guaranteed.
Benefit from Brand USA's strategic partnership with Facebook, a leading social platform for travel marketers. Partners will be able to align their message with Brand USA's Facebook consumer campaign, which will create even stronger results. Using image-based ad units, partners have a new way to tell their story and reach qualified consumers.
- Media placements align with top-performing targeting from Brand USA campaigns.
- Three-week campaign to generate quick and timely results during the height of travel planning.
- Carousel ad format provides partners with more creative real estate to tell their story to the right audience.
- Highly visual and engaging ad unit - may include video (tier 1 buys only).
- Drives traffic to your content on site, delivering strong CTRs.
- Packages include shared messaging on ad unit - position based on level of participation.
Expedia
Brand USA's partnership with Expedia brings a strategic approach to enhance the activation and tie into the campaign as a whole. This multi-prong marketing approach is showing positive booking results for many of our partners. Benefits include:
- Overarching digital campaign for consumer engagement with Expedia's Visit The USA landing page
- Co-branded Expedia display ad campaigns driving to dedicated partner landing pages.
- Expedia and Brand USA will amplify your reach, depending on level of participation.
- Consistent metrics and timely results.
Markets
