Canada West Multi-Channel Spring 2022
As we welcome the world back and created demand to visit the USA, guide travelers from inspiration to booking with Brand USA's transformed multi-channel campaigns. Partners have a new opportunity to drive engagement and increase consideration by telling their story in a personal way with content that is most relevant to the market. This multi-channel, multi-media approach provides a powerful mix of mid- to lower-funnel channels that inspire and lead to conversions.
- Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms
- Strategic activation through Expedia; includes destination booking results
- Campaigns include in-depth, partner-specific KPI and performance reporting. Inclusion in new Interactive Travel Guide with programmatic media driving to partner content.
- Engagement & Reach Campaign
- Content Traffic Generation
- Storytelling & Website Traffic
- Global Activation Partner
Programmatic and Interactive Travel Guide
Brand USA's is leveraging the Interactive Travel Guide strategy to create short form, easily consumable content featuring all participating partners.
- Programmatic media targets travel intenders and top prospects to influence travel buying decisions.
- Programmatic media offers access to 2,000+ private marketplaces with placements on leading in-market publishers’ sites.
- Carousel ad units will be deployed, and each tier package will receive a minimum number of impressions.
- Detailed reporting is included.
- Traffic is driven directly to your content on VisitTheUSA.ca or your localized website via the Google Display Network
- 500 to 4,000 guaranteed clicks (varies based on level of participation)
- The Display Network reaches 90% of Internet users worldwide
- Distribution utilizes the Travel Affinity model with a NEW layer of regional targeting to identify users who are planning a trip to the U.S. via a gateway market, ensuring your message reaches a highly qualified audience.
Benefit from Brand USA's strategic partnership with Facebook. You are able to align your message with Brand USA's Facebook consumer campaign, using image-based carousel ad units, which offer a new way to tell your story and maximize results.
- 3-week campaign to generate quick results during the height of travel planning
- Carousel format provides the real estate to tell your story to your ideal audience Highly-visual and engaging ad unit - may include video Packages include shared messaging on the carousel unit
Brand USA's partnership with Expedia provides an effective strategy to enhance the activation results for overall campaign. This multi-prong marketing approach consistently demonstrates proven results. Benefits include:
- All partners benefit from a $125,000 digital media campaign with traffic driver ads for Expedia's Visit The USA landing page.
- Consistent metrics and timely results.