Activation

Canada West Multi-Channel Spring 2022

As we welcome the world back and created demand to visit the USA, guide travelers from inspiration to booking with Brand USA's transformed multi-channel campaigns. Partners have a new opportunity to drive engagement and increase consideration by telling their story in a personal way with content that is most relevant to the market. This multi-channel, multi-media approach provides a powerful mix of mid- to lower-funnel channels that inspire and lead to conversions. 

Canada Multi-Channel

Program Benefits

  • Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms
  • Strategic activation through Expedia; includes destination booking results
  • Campaigns include in-depth, partner-specific KPI and performance reporting. Inclusion in new Interactive Travel Guide with programmatic media driving to partner content.

Dates

Start Date:
End Date:
Material Deadline:
December 3, 2021

Opportunities Available

  • Unlimited

Program Components

Markets

CA-flag-icon
Canada

Package Details

Canada West Multi-Channel Spring Tier 1 FY22

  • POSTMEDIA DIGITAL CAMPAIGN: Custom article content (750 words) and infographic featured on VisitTheUSA custom hub;
    • 300,000 digital impressions across Native Collections, Native Ad Units, Co-Brand Drivers, and Social Posts.
  • GDN TRAFFIC GEN: 4,600 clicks.
  • FACEBOOK CAROUSEL AD UNIT: Tile 1 or 2 position in one unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Responsive, custom landing page with offers sourced by Expedia (one page per co-op);
    • 900,000 co-branded display ads driving to your custom page.
    • Inclusion on "Visit The USA" linking to your custom page.


PLEASE NOTE: Program details subject to change.

Canada West Multi-Channel Spring Tier 2 FY22

  • POSTMEDIA DIGITAL CAMPAIGN: Custom article content (750 words) featured on VisitTheUSA custom hub;
    • 150,000 digital impressions across Native Collections, Native Ad Units, Co-Brand Drivers, and Social Posts.
  • GDN TRAFFIC GEN: 4,000 clicks.
  • FACEBOOK CAROUSEL AD UNIT: Added value, Tile 3 or 4 position in one unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Dedicated hotel search results page (one per co-op);
    • 415,000 co-branded display ads driving to your hotel search results page.
    • Inclusion on Visit The USA landing page linking to your hotel search results page.


PLEASE NOTE: Program details subject to change.

Canada West Multi-Channel Spring Tier 3 FY22

  • POSTMEDIA DIGITAL CAMPAIGN: Custom article content (500 words) featured on VisitTheUSA custom hub;
    • 75,000 digital impressions across Native Collections, Native Ad Units, Co-Brand Drivers, and Social Posts.
  • GDN TRAFFIC GEN: 2,000 clicks.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Inclusion on Visit The USA page linking to your hotel search results page.


PLEASE NOTE: Program details subject to change.