Activation

Canada West Multi-Channel Winter 2023

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

Program Benefits

  • Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms
  • Strategic activation through Expedia; includes destination booking results
  • Campaigns include in-depth, partner-specific KPI and performance reporting

Dates

Start Date:
End Date:
Material Deadline:
Oct 07, 2022

Markets

CA-flag-icon
Canada

Package Details

Canada West Multi-Channel Winter 2023 Tier 1

  • INTERACTIVE TRAVEL GUIDE (ITG):
    • Partner integration, 3 inclusions of content + images.
    • Distribution, 3 tiles on carousel units via programmatic media drives to partner content on Interactive Travel Guide, Est. 1,000,000 impressions.
  • FACEBOOK CAROUSEL:
    • One tile in ad unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • 900,000 co-branded display ad impressions driving traffic to responsive, custom landing page with incorporated link to ITG.
  • GOOGLE DISPLAY NETWORK
    • Ads linking to partner content on VTUSA.com
    • Total est. clicks: 4,000.


Approximate Flighting 8-10 weeks.

NOTE: Program details subject to change.

Canada West Multi-Channel Winter 2023 Tier 2

  • INTERACTIVE TRAVEL GUIDE (ITG):
    • Partner integration, 2 inclusions of content + images.
    • Distribution, 2 tiles on carousel units via programmatic media drives to partner content on Interactive Travel Guide, Est. 700,000 impressions.
  • FACEBOOK CAROUSEL:
    • One tile in ad unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • 415,000 co-branded display ad impressions driving traffic to responsive, custom landing page with incorporated link to ITG.
  • GOOGLE DISPLAY NETWORK
    • Ads linking to partner content on VTUSA.com
    • Total est. clicks: 2,000.


Approximate Flighting 8-10 weeks.

NOTE: Program details subject to change.

Canada West Multi-Channel Winter 2023 Tier 3

  • INTERACTIVE TRAVEL GUIDE (ITG):
    • Partner integration, 1 inclusions of content + images.
    • Distribution, 1 tile on carousel units via programmatic media drives to partner content on Interactive Travel Guide, Est. 350,000 impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • Inclusion on VisitTheUSA landing page
  • GOOGLE DISPLAY NETWORK
    • Ads linking to partner content on VTUSA.com
    • Total est. clicks: 1,000.


Approximate Flighting 8-10 weeks.

NOTE: Program details subject to change.