Activation

CANUSA Co-Op

CANUSA is the largest specialized tour operator in Germany for the U.S. and offers the ability to reach its strong German travel audience to inspire and encourage travel to U.S. destinations through a variety of marketing tactics. CANUSA provides its clients with customizable travel packages and utilizes a travel agent team that works individually with each customer on their unique itinerary. 


CANUSA clients look for individual trips featuring cultural highlights, contact with locals, authentic experiences and, above all, actively experiencing nature. Average booking age ranges from 24-55. 

Program Benefits

  • Increase bookings
  • Leverage the expertise of the top North American specialist tour operator in Germany.
  • CANUSA customer average length of stay in the US is 20+ days.
  • Ability to work with CANUSA on product creation.
  • 95% of CANUSA customers book a complete travel package with flight, rental car/camper or accommodations.

Dates

Start Date:
End Date:
Ongoing

Markets

DE-flag-icon
Germany

Package Details

CANUSA Tier 1

Social Media Promotion Premium:

  • 3 posts on Facebook (73,000 fans)
  • 3 posts on Instagram (11,500 followers)
  • Facebook & Pinterest Ad Promotion (1 month - 300,000 impressions)


Online Promotion: Scratch Ad and display ads on premium websites (2 months - 6,000,000 impressions)


YouTube Ads: 30 second advertising video placed as a short clip on relevant YouTube content to target users that searched for CANUSA or visited our website (2 months - 6,000,000 impressions)


SEA Promotion: SEA Campaign text ads on Google and Bing (2 months - 150,000 impressions)


Email Marketing Premium: Exclusive presentation of the destination as only topic of the newsletter (40,000 readers)




Total Estimated Impressions: 12,574,500

CANUSA Tier 2

Social Media Promotion:

  • 3 posts on Facebook (73,000 fans)
  • 3 posts on Instagram (11,500 followers)
  • Facebook & Pinterest Ad Promotion (1 month - 300,000 impressions)


Online Promotion: Individual recommendation ads, retargeting ads (2 months - 6,000,000 impressions)


Instagram Basic (1 month – 11,500 followers):

  • 2 posts promoting a travel package and content on canusa.de
  • 1 individually created reel or story


SEA Promotion: SEA Campaign text ads on Google and Bing (3 months - 225,000 impressions)


Email Marketing: One thematic article in weekly CANUSA newsletter (400,000 readers)



Total Estimated Impressions: 7,021,000

CANUSA Tier 3

Social Media Promotion:

  • 2 posts on Facebook (73,000 fans)
  • 2 posts on Instagram (11,500 followers)
  • Facebook & Pinterest Ad Promotion (1 month - 300,000 impressions)
  • 1 Individually Created Reel or Story


Online Promotion: Individual recommendation ads, retargeting ads (2 months - 6,000,000 impressions)


Email Marketing Premium: Exclusive presentation of the destination as only topic of the newsletter (40,000 readers)



Total Estimated Impressions: 6,424,500