Activation

CANUSA Co-op

CANUSA is the largest specialized tour operator in Germany for the U.S. and offers the ability to reach its strong German travel audience to inspire and encourage travel to U.S. destinations through a variety of marketing tactics. CANUSA provides its clients with customizable travel packages and utilizes a travel agent team that works individually with each customer on their unique itinerary. 


CANUSA clients look for individual trips featuring cultural highlights, contact with locals, authentic experiences and, above all, actively experiencing nature. Average booking age ranges from 24-55. 

Program Benefits

  • Increase bookings
  • Leverage the expertise of the top North American specialist tour operator in Germany.
  • CANUSA customer average length of stay in the US is 20+ days.
  • Ability to work with CANUSA on product creation.
  • 95% of CANUSA customers book a complete travel package with flight, rental car/camper or accommodations.

Dates

Start Date:
End Date:
Ongoing

Opportunities Available

  • Unlimited
View Detailed Information

Markets

DE-flag-icon
Germany

Package Details

Tier 1 - Media Package

  • Social Media promotion:
    • 3 Facebook posts (73k followers)
    • 3 Instagram posts (9,400 followers)
    • 3 stories promoting the posts (82,400 followers)
    • Social Media Ads Promotion: Facebook (100k) and Pinterest (200k) - 300k total paid ad impressions (1 month)
  • Online Promotion Premium:
    • Scratch Ad and banner ads on premium websites as well as Urlaubstracker placement (7mm ad impressions)
    • Travelzoo placement: image-text combination ads (2mm registered users)
  • E-Mail Marketing Premium:
    • Exclusive presentation of the destination as only topic of the newsletter (40k readers)
  • SEA Promotion:
    • SEA campaign text ads on Google and Bing (150k impressions, 2 months)

Tier 2 - Media Package

  • Social Media Promotion:
    • 2 Facebook posts (73k fans)
    • 2 Instagram posts (9,400 followers)
    • 2 stories promoting the posts (82,400 fans and followers)
    • Social Media Ads Promotion: Facebook (100k) and Pinterest (200k) - 300k total paid ad impressions (1 month)
  • Online Promotion:
    • Individual recommendation ads, retargeting ads (6mm impressions, 2 months)
  • Instagram Basic:
    • 2 Instagram posts (9,400 followers) and
    • Option 1: 2 Stories
    • Option 2: 1 Guide
  • E-Mail Marketing:
    • Exclusive presentation of the destination as only topic of the newsletter (40k readers)
  • SEA Promotion:
    • SEA campaign text ads on Google and Bing (225k impressions, 3 months)

Tier 3 - Media Package

  • Social Media Promotion:
    • 2 Facebook posts (73k fans)
    • 2 Instagram posts (9,400 followers)
    • 2 stories promoting the posts (82,400 fans and followers)
    • Social Media Ads Promotion: Facebook (100k) and Pinterest (200k) - 300k total paid ad impressions (1 month)
  • Online Promotion:
    • Individual recommendation ads, retargeting ads (5mm impressions, 2 months)
  • Newsletter Article:
    • One thematic article in weekly CANUSA newsletter (400k readers)