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China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

a corner of an all-glass section of a Chinese airport with a tree in the foreground with red, orange, and yellow leaves

Program Benefits

  • Includes Ctrip - China’s leading OTA platform
  • Target millions of Chinese travelers using iPinYou’s programmatic ad buying platform
  • Partner integration in GoUSA campaign on leading Chinese inflight entertainment systems
  • Leverages GoUSA Weibo and WeChat channels for partner specific messaging and organic promotion

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Deadline:

Opportunities Available

  • Multiple

Program Components

Markets

CN-flag-icon
China

Package Details

Tier 1

Market Value

$144,000USD

InFlight Entertainment System: GoUSA Interactive Map

  • Single Partner Inclusion: Up to 5 images, supporting text, inclusion of one partner supplied :30 second video** (in-language, or music only)
  • Co-Op Inclusion: 2 images per partner plus supporting text (for up to 3 partners)


Ctrip

  • Partners will be featured on featured section of the GoUSA Ctrip campaign page.
  • Opportunity to promote hotels, attractions, and travel product.
  • GoUSA branded Ctrip PC and App ads will promote the page over an 8-week period. 


IPinYou

  • Partners will benefit from a digital media campaign driving 20 million targeted impressions to the GoUSA Ctrip campaign page.


GoUSA Social Posts

  • Partners will receive (1) organic post on GoUSA Weibo. Tier 1 partners will also benefit from WeChat banner ads driving traffic to their GoUSA.cn content.


**Videos must adhere to Brand USA guidelines and approval process. Subtitles are acceptable

***Brand USA will perform a product audit on Ctrip to confirm availability for featured destination (state if co-op)

Tier 2

Market Value

$72,000USD

InFlight Entertainment System: GoUSA Interactive Map

  • Up to 3 images and supporting text


Ctrip

  • Partners can feature product on GoUSA Ctrip campaign page.
  • GoUSA branded Ctrip PC and App ads will promote the page over an 8-week period. 


IPinYou

  • Partners will benefit from a digital media campaign driving 20 million targeted impressions to the GoUSA Ctrip campaign page.


GoUSA Social Posts

  • Tier 2 partners will also benefit from WeChat banner ads driving traffic to their GoUSA.cn content.


*Brand USA will perform a product audit on Ctrip to confirm availability for featured destination (state if co-op)