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China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

a corner of an all-glass section of a Chinese airport with a tree in the foreground with red, orange, and yellow leaves

Program Benefits

  • Includes Ctrip - China’s leading OTA platform
  • Target millions of Chinese travelers using iPinYou’s programmatic ad buying platform
  • Partner integration in GoUSA campaign on leading Chinese inflight entertainment systems
  • Leverages GoUSA Weibo and WeChat channels for partner specific messaging and organic promotion

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Deadline:

Opportunities Available

  • Multiple

Program Components

Markets

CN-flag-icon
China

Package Details

Tier 1

Market Value

$144,000USD

InFlight Entertainment System: GoUSA Interactive Map

  • Single Partner Inclusion: Up to 5 images, supporting text, inclusion of one partner supplied :30 second video** (in-language, or music only)
  • Co-Op Inclusion: 2 images per partner plus supporting text (for up to 3 partners)


Ctrip

  • Partners will be featured on featured section of the GoUSA Ctrip campaign page.
  • Opportunity to promote hotels, attractions, and travel product.
  • GoUSA branded Ctrip PC and App ads will promote the page over an 8-week period. 


IPinYou

  • Partners will benefit from a digital media campaign driving 20 million targeted impressions to the GoUSA Ctrip campaign page.


GoUSA Social Posts

  • Partners will receive (1) organic post on GoUSA Weibo. Tier 1 partners will also benefit from WeChat banner ads driving traffic to their GoUSA.cn content.


**Videos must adhere to Brand USA guidelines and approval process. Subtitles are acceptable

***Brand USA will perform a product audit on Ctrip to confirm availability for featured destination (state if co-op)

Tier 2

Market Value

$72,000USD

InFlight Entertainment System: GoUSA Interactive Map

  • Up to 3 images and supporting text


Ctrip

  • Partners can feature product on GoUSA Ctrip campaign page.
  • GoUSA branded Ctrip PC and App ads will promote the page over an 8-week period. 


IPinYou

  • Partners will benefit from a digital media campaign driving 20 million targeted impressions to the GoUSA Ctrip campaign page.


GoUSA Social Posts

  • Tier 2 partners will also benefit from WeChat banner ads driving traffic to their GoUSA.cn content.


*Brand USA will perform a product audit on Ctrip to confirm availability for featured destination (state if co-op)

Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Allyson Carpenter Portrait
Cassady Bailey
Dianne Turner
Erin Setter
Maria Sheetz