China Social Program
Brand USA’s China Social Program maximizes visibility on China's most popular social channels to promote USA destination content. This program leverages Brand USA's existing audience and followers on our GOUSA Weibo, WeChat, and RED accounts while also extending our reach with paid audience targeting.
Program Benefits
- Maximize destination storytelling with the top content platforms in China through Brand USA’s social boosting strategy.
- Leverage Brand USA's existing audience and China social platforms to engage with an audience primed to learn more about travel to the US.
- Program features in-language copywriting and creative development for Chinese market.
- Campaign focuses on the 3 of the top social channels in China: WeChat with over 1 billion monthly active users, Weibo, with over 600M monthly active users, and RED which is quickly growing into one of the core social channels for travel inspiration.
Dates
Start Date:
End Date:
Ongoing
Markets
China
Package Details
China Social Campaign
1x WeChat Post + WeChat Static Banner Ads
1x RED Post + Social Boosting
1x Weibo Post + Social Boosting
4 week campaign
Total estimated impressions: 2,185,000