Trade Focused

China Travel Trade Program

Partners receive an integrated marketing plan focused on developing destination awareness and travel trade product amongst China industry leaders. 

Program includes an integrated strategy with trade, PR and social to create an opportunity for partners as they re-enter the China market. 

The program utilizes Brand USA’s trusted and experienced in-market consumer and trade agency to develop your plan. Includes marketing presence, product development and destination awareness programs with dedicated account managers, as well as social media, if desired. 

Program Benefits

  • Ensure your destination has the right product available in China.
  • Leverage Brand USA's overarching China trade strategy and tools.

Dates

Start Date:
End Date:
Opportunity Close : ongoing

Markets

CN-flag-icon
China

Package Details

Tier 1 + Social

The ultimate package including all-around services across social, PR and trade, supported

by a dedicated account manager.

 

Management:

All-around trade support with a dedicated trade account manager


PR:

Create up to 2 PR release content

monthly

•Create quarterly media list and conduct proactive media

pitching; Provide monthly report on media pitching


Trade:

Strategy & tactics planning and

development

•China product evaluation and strategic development of new

products

•Brand USA FAM Trip

•Custom FAM Trip Organization

•Promotion of destination content to Travel Trade on GoUSA’s B2B

WeChat

•Sales Calls

•Develop content for online platforms and training materials


Social:

•      Manage 1 Weibo & 1 WeChat accounts

•      Create social content up to 7 Weibo & 2 WeChat posts per month

•      Community Management

•      Provide 4 Quarterly & 1 Annual Reports


Public Affairs:

Destination representation in public affairs events, including but not limited to consular activities, travel

trade participation


Reports: Custom industry intelligence

Tier 1

The ultimate package including all-around services across social, PR and trade, supported

by a dedicated account manager.

 

Management:

All-around trade support with a dedicated trade account manager


PR:

Create up to 2 PR release content

monthly

•Create quarterly media list and conduct proactive media

pitching; Provide monthly report on media pitching


Trade:

Strategy & tactics planning and

development

•China product evaluation and strategic development of new

products

•Brand USA FAM Trip

•Custom FAM Trip Organization

•Promotion of destination content to Travel Trade on GoUSA’s B2B

WeChat

•Sales Calls

•Develop content for online platforms and training materials


Public Affairs:

Destination representation in public affairs events, including but not limited to consular activities, travel

trade participation


Reports: Custom industry intelligence

Tier 2 + Social

A value package covering essential services across social, PR and trade, supported by a

semi-dedicated account manager.


•      Management:

•      All-around trade support with a semi-dedicated trade account manager

 

•      PR:

•      Create up to 1 PR release content quarterly

•      Create quarterly media list and conduct proactive media pitching; Provide monthly report on media pitching

 

•      Trade:

•      Strategy & tactics planning and development

•      China product evaluation and strategic development of new products

•      Brand USA FAM Trip

•      Promotion of destination content to Travel Trade on GoUSA’s B2B WeChat

•      Sales Calls

•      Develop content for online platforms and training materials, activities, travel trade participation

 

•      Social:

•      Manage 1 WeChat account

•      Create social content up to 2 WeChat posts per month

•      Provide 4 Quarterly & 1 Annual Reports

 

•      Reports: Custom industry intelligence

Tier 2

A value package covering essential services across social, PR and trade, supported by a

semi-dedicated account manager.


•      Management:

•      All-around trade support with a semi-dedicated trade account manager

 

•      PR:

•      Create up to 1 PR release content quarterly

•      Create quarterly media list and conduct proactive media pitching; Provide monthly report on media pitching

 

•      Trade:

•      Strategy & tactics planning and development

•      China product evaluation and strategic development of new products

•      Brand USA FAM Trip

•      Promotion of destination content to Travel Trade on GoUSA’s B2B WeChat

•      Sales Calls

•      Develop content for online platforms and training materials, activities, travel trade participation

 

•      Reports: Custom industry intelligence

Tier 3

A starter package fulfilled with trade-focused resources, supported by a shared account

manager.


•      Management:

•      All-around trade support with a shared trade account manager

 

•      Trade:

•      Strategy & tactics planning and development

•      China product evaluation and strategic development of new products

•      Brand USA FAM Trip

•      Promotion of destination content to Travel Trade on GoUSA’s B2B WeChat

•      Sales Calls

•      Develop content for online platforms and training materials activities, travel trade participation

 

•      Reports: Custom industry intelligence