Ctrip Program
Brand USA is partnering with Ctrip, a China OTA occupying 40% of the total travel market in China, to promote U.S. destinations through an integrated paid media strategy. This program is designed to engage with Ctrip customers who are trip planning to drive demand for USA destinations and encourage bookings.
Ctrip provides travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management.
Program Benefits
- Brand USA is leveraging negotiated in-kind media for its campaigns which strengthens the media plan, making it more valuable
- 50% of Ctrip’s audience is premium travelers with high consumption power
- Ctrip is the largest OTA platform in the Asia market, with 400 million registered members and 3 billion app downloads.
- Highly engaged audience; 200+ million monthly active users.
- Campaign includes feature on the GoUSA Ctrip Star Hub
Dates
Markets
Package Details
Ctrip Campaign 1
Display Banners, Feed ads, Destination content & travel products (hotel, flight, tour package) feature on the GoUSA Ctrip Star Hub, Ctrip travel vouchers
*Campaign includes creative production and language translation services.
2 month campaign
Estimated impressions: 15,000,000
Ctrip Campaign 2
Display banners, Feed ads, Destination content & travel products (hotel, flight, tour package) feature on the GoUSA Ctrip Star Hub
*Campaign includes creative production and language translation services.
2 month campaign
Estimated impressions: 10,000,000