CTV Program
Leverage LG and Samsung’s extensive ad inventory on connected TVs (CTVs) to inspire travel to the United States across Canada, Mexico, UK, Germany, France, and Brazil.
Two of the world’s leading CTV brands, LG and Samsung provide Brand USA with premium video ad space across their platforms.
Program Benefits
- The two platforms have a combined reach of 100 million homes across the UK, Germany, France, Canada, Brazil, and Mexico
- Precise audience targeting with optimal reach and frequency
- Brand USA is leveraging negotiated in-kind media for its CTV campaigns which strengthens the media plan making it more valuable
- Exclusive access to proprietary smart TV data to enable viewership-based audience targeting
Dates
Start Date:
End Date:
Ongoing
Markets
Brazil
Canada
France
Germany
Mexico
United Kingdom
Package Details
CTV Program - Canada
1st screen engagement ads + CTV videos estimating 1.3M impressions in the Canada market. Campaign duration is 2 weeks.
CTV Program - UK
CTV videos estimating 1.2M impressions in the UK market. Campaign duration is 2 weeks.
CTV Program - Germany
CTV videos estimating 1M impressions in the German market. Campaign duration is 2 weeks.
CTV Program - France
CTV videos estimating 1.4M impressions in the French market. Campaign duration is 2 weeks.
CTV Program - Brazil
1st screen engagement ads + CTV videos estimating 1.9M impressions in the Brazilian market. Campaign duration is 2 weeks.
CTV Program - Mexico
1st screen engagement ads + CTV videos estimating 1.9M impressions in the Mexican market. Campaign duration is 2 weeks.