Expedia Affinity Program
Expedia Group Media Solutions is a global travel advertising platform connecting marketers with hundreds of millions of travelers across the Expedia Group brands. It offers access to Expedia Group traveler search and booking data for actionable insights, sophisticated targeting, and reporting from awareness to conversion. It’s full-funnel suite of solutions allows advertisers to inspire, engage, and convert travelers worldwide for meaningful results.
- The Expedia Group Media Solutions network of sites attracts an audience of tens of millions of monthly unique visitors.
- As a leader in Canada, Asia Pacific, Europe and Latin America, the Expedia Group global portfolio includes brands such as Expedia, Orbitz, Hotels.com, Travelocity, AirAsiaGo.com, Wotif, Lastminute.com, Ebookers and MrJet.se.
- A variety of advertising products create custom, targeted, and innovative campaigns with proven results.
Expedia Group offers a variety of advertising products to create custom, targeted and innovative campaigns with proven results:
- Onsite display advertising consists of hundreds of IAB and custom ad placements across a global network of sites. Display advertising connects our brand with target audiences and allows for additional opportunities including responsive placements, interactive ads and more.
- Offsite audience extension advertising retargets Expedia Group travel shoppers while they are still in the decision-making process after they have left Expedia Group’s sites. Expedia Group partners with trusted, premium display ad networks to ensure our audience extension campaign runs only on high quality sites.
- Social media campaigns engage an affluent audience and create a dialogue about our branded content. Promote our content and grow our social following through co-branded promotions, cross-platform contests and more.
- Targeted email marketing campaigns allow us to engage direct with a customer base of 23 million email subscribers worldwide. Sponsored emails let us deliver our branded message or special offer straight to a subscriber’s inbox.
- Custom responsive design landing pages and microsites.
- Creative services, language translation and localization.
*All ads and landing pages will be co-branded with Brand USA logo and URL and partner creative. Creative is subject to approval by Brand USA.
Krista Bentley, Expedia Group Media Solutions