Family Traveller Program
Family Traveller is a multi-platform, award-winning, lifestyle brand which targets parents via inspiring content reaching 500,000 UK households per month across print, website, email and social media. Family Traveller’s target audience is 28 to 50 year-old affluent mothers with children aged 0 to 15 years.
Brand USA’s Family Traveller program offers a content-driven marketing campaign designed to reach the UK family primed for travel planning.
Program Benefits
· Program inspires travel with impactful content inclusive of a print advertorial, native articles and editorial newsletter content
· Family Traveller publishes three magazines per year available in the UK through a blend of newsstand, subscription and targeted free distribution.
· familytraveller.com averages 500,000 sessions per month with an average of 8 page views per session and current social media reach is 1,000,000+ with traffic averaging 4.5 pages per session
· Family Traveller audience has an average household income of $150,000+ and takes 3 to 4 vacations per year with an average trip length of 10 to 12 days
· Family Traveller audience has visited the USA at least once, and have the propensity to travel to the USA every 2 to 3 years
Dates
Markets
Package Details
Media Campaign 1
3 Month Campaign
Print Promotion:
- 1 Advertorial: Double Page Spread. March or October Distribution. (50,000 distribution)
Social Media Promotion:
- 3 Facebook posts promoting content – Boosted. (585,000 reach)
- 3 Instagram posts promoting content – Boosted. (195,000 reach)
Online Promotion:
- 3 Custom Native Articles on Family Traveller website: Long form SEO optimized (Evergreen) with a destination update: new attractions, family adventures, lodging etc. (30,000 impressions)
- Display Banners: Roadblocking native content. (100,000 impressions)
- 2 Week takeover of USA section of familytraveller.com. (100,000 impressions)
Email Promotion:
- 1 Solus Email to Database. (100,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, supporting content. (375,000 reach
Media Campaign 2
2 Month Campaign
Print Promotion:
- 1 Advertorial: Single page. March or October Distribution. (50,000 distribution)
Social Media Promotion:
- 2 Facebook posts promoting content – Boosted. (390,000 reach)
- 2 Instagram posts promoting content – Boosted. (130,000 reach)
Online Promotion:
- 2 Custom Native Articles on Family Traveller website: Long form SEO optimized (Evergreen) with a destination update: new attractions, family adventures, lodging etc. (20,000 impressions)
- Display Banners: Roadblocking native content. (20,000 impressions)
Email Promotion:
- 1 Solus Email to Database. (100,000 reach)
- 2 Editorial mentions in Sunday editorial newsletter, supporting content. (250,000 reach)
Media Campaign 3
1 Month Campaign
Social Media Promotion:
- 1 Facebook post promoting content – Boosted. (195,000 reach)
- 1 Instagram post promoting content – Boosted. (65,000 reach)
Online Promotion:
- 1 Custom Native Article on Family Traveller website: Long form SEO optimized (Evergreen) with a destination update: new attractions, family adventures, lodging etc. (10,000 impressions)
- Display Banners: Roadblocking native content. (20,000 impressions)
Email Promotion:
- 1 Solus Email to Database. (100,000 reach)
- 1 Editorial mention in Sunday editorial newsletter, supporting content. (125,000 reach)
Media Campaign 1 + Quiz
Print Promotion:
- 1 Advertorial: Double Page Spread. March or October Distribution. (50,000 distribution)
Social Media Promotion:
- 3 Facebook posts promoting content – Boosted. (585,000 reach)
- 3 Instagram posts promoting content – Boosted. (195,000 reach)
Online Promotion:
- 3 Custom Native Articles on Family Traveller website: Long form SEO optimized (Evergreen) with a destination update: new attractions, family adventures, lodging etc. (30,000 impressions)
- Display Banners: Roadblocking native content. (100,000 impressions)
- 2 Week takeover of USA section of familytraveller.com. (100,000 impressions)
Email Promotion:
- 1 Solus Email to Database. (100,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, supporting content. (375,000 reach)
Quiz Promotion (2 month-campaign)
- Online quiz competition including production and data capture. (50,000 impressions)
- 2 Facebook posts promoting the quiz. (390,000 reach)
- 2 Instagram posts promoting the quiz. (130,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, supporting content. (375,000 reach)
Total estimated impressions: 2,480,000
Campaign timing: 3 months
Media Campaign 2 + Quiz
Print Promotion:
- 1 Advertorial: Single page. March or October Distribution. (50,000 distribution)
Social Media Promotion:
- 2 Facebook posts promoting content – Boosted. (390,000 reach)
- 2 Instagram posts promoting content – Boosted. (130,000 reach)
Online Promotion:
- 2 Custom Native Articles on Family Traveller website: Long form SEO optimized (Evergreen) with a destination update: new attractions, family adventures, lodging etc. (20,000 impressions)
- Display Banners: Roadblocking native content. (20,000 impressions)
Email Promotion:
- 1 Solus Email to Database. (100,000 reach)
- 2 Editorial mentions in Sunday editorial newsletter, supporting content. (250,000 reach)
Quiz Promotion (2 month-campaign)
- Online quiz competition including production and data capture. (50,000 impressions)
- 2 Facebook posts promoting the quiz. (390,000 reach)
- 2 Instagram posts promoting the quiz. (130,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, supporting content. (375,000 reach)
Total estimated impressions: 1,905,000
Campaign timing: 2 months
Media Campaign 3 + Quiz
Social Media Promotion:
- 1 Facebook post promoting content – Boosted. (195,000 reach)
- 1 Instagram post promoting content – Boosted. (65,000 reach)
Online Promotion:
- 1 Custom Native Article on Family Traveller website: Long form SEO optimized (Evergreen) with a destination update: new attractions, family adventures, lodging etc. (15,000 impressions)
Email Promotion:
- 1 Solus Email to Database. (100,000 reach)
- 1 Editorial mention in Sunday editorial newsletter, supporting content. (125,000 reach)
Quiz Promotion (2 month-campaign)
- Online quiz competition including production and data capture. (50,000 impressions)
- 2 Facebook posts promoting the quiz. (390,000 reach)
- 2 Instagram posts promoting the quiz. (130,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, supporting content. (375,000 reach)
Total estimated impressions: 1,445,000
Campaign timing: 2 months