Fliggy Program
Brand USA is partnering with Fliggy, an OTA owned by China’s largest e-commerce group, Alibaba, to promote U.S. destinations through an integrated paid media strategy. This program is designed to engage with Fliggy customers who are trip planning to drive demand for USA destinations and encourage bookings.
Fliggy is a leading OTA in China and the No.1 platform for outbound FIT tourism.
Program Benefits
- Brand USA is leveraging negotiated in-kind media for its campaigns which strengthens the media plan, making it more valuable
- Leveraging its extensive user base of millennials primarily located in tier 1-2 cities, Fliggy offers a powerful platform to effectively engage high-quality young audiences.
- Over 80% of users have a college degree or higher and Fliggy boasts 27+ million daily active users
- Campaign includes feature on the GoUSA Figgy Pavilion.
Dates
Markets
Package Details
Fliggy Campaign 1
Display Banner, Feed ad, Destination content & travel products (hotel, flight, tour package) feature on the GoUSA Fliggy Pavilion, Fliggy travel vouchers
Campaign includes creative production and language translation services.
2 month campaign
Estimated impressions: 4,300,000
Fliggy Campaign 2
Display Banner, Feed ad, Destination content & travel products (hotel, flight, tour package) feature on the GoUSA Fliggy Pavilion
Campaign includes creative production and language translation services.
2 month campaign
Estimated impressions: 2,800,000