Activation

Germany Multi-Channel Winter 2022

Germany is one of the top volume markets to the U.S. and Brand USA continues to provide partners with innovative international marketing opportunities. This multi-channel campaign is designed to reach consumers at the right time, with the right message and in the right place. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

Germany Multi-Channel

Program Benefits

  • Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms.
  • Strategic activation through Expedia; includes destination booking results.
  • Campaigns include in-depth, partner-specific KPI and performance reporting.

Dates

Start Date:
End Date:
Material Deadline:
October 4, 2021

Opportunities Available

  • Unlimited

Program Components

Markets

DE-flag-icon
Germany

Package Details

Tier 1

  • MOBILE TAKEOVER: 500,000 impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit (placement 1 or 2).
  • EXPEDIA ACTIVATION PARTNER IMPRESSIONS: 900,000 co-branded display ad impressions driving to custom Expedia landing page.
  • GOOGLE DISPLAY NETWORK: Ads linking to partner content on VTUSA.com, total clicks: 6,500.


Approximate Flighting 8-10 weeks

PLEASE NOTE: Program details subject to change.

Tier 2

  • MOBILE TAKEOVER: 250,000 impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit (placement 3, 4 or 5).
  • EXPEDIA ACTIVATION PARTNER IMPRESSIONS: 415,000 co-branded display ad impressions driving to custom Expedia landing page.
  • GOOGLE DISPLAY NETWORK: Ads linking to partner content on VTUSA.com, total clicks: 3,250.


Approximate Flighting 8-10 weeks

PLEASE NOTE: Program details subject to change.

Tier 3

  • MOBILE TAKEOVER: 125,000 impressions.
  • FACEBOOK CAROUSEL: Added value, if space is available
  • EXPEDIA ACTIVATION PARTNER IMPRESSIONS: Inclusion on VisitTheUSA landing page
  • GOOGLE DISPLAY NETWORK: Ads linking to partner content on VTUSA.com, total clicks: 1,625.


Approximate Flighting 8-10 weeks

PLEASE NOTE: Program details subject to change.