Global Inspiration Program
Inspiring awareness and consideration in travelers and the travel trade industry around the world through one robust program.
US destinations will be featured in custom content and dual distribution strategies – digital for consumers and print for trade.
- The 2024 program offers a 44% or greater increase in digital media impressions and 20% increase in print distribution
- Through this campaign, access Brand USA’s proprietary consumer audience, in-market partners, and the travel trade industry around the world
- Editorially driven, thematic strategy including road trip/itinerary content designed for travelers and planners
- Interactive rich media units deployed to influence a high-quality, proprietary audience
- Distribution in priority markets, through consulates and embassies, and at key international travel trade events
- Digital guides customized for tour operators and distributed through their channels
- Feature in custom content and dual distribution strategies - digital for consumers and print for trade