Global Inspiration Program

Inspiring awareness and consideration in travelers and the travel trade industry around the world through one robust program.

US destinations will be featured in custom content and dual distribution strategies – digital for consumers and print for trade.

The 2024 program offers a 44% or greater increase in digital media impressions and 20% increase in print distribution
Through this campaign, access Brand USA’s proprietary consumer audience, in-market partners, and the travel trade industry around the world
Editorially driven, thematic strategy including road trip/itinerary content designed for travelers and planners
Interactive rich media units deployed to influence a high-quality, proprietary audience
Distribution in priority markets, through consulates and embassies, and at key international travel trade events
Digital guides customized for tour operators and distributed through their channels
Feature in custom content and dual distribution strategies - digital for consumers and print for trade