Global Inspiration Program
Inspiring awareness and consideration in travelers and the travel trade industry around the world through one robust program.
US destinations will be featured in custom content and dual distribution strategies – digital for consumers and print for trade.
Program Benefits
- The premier foundational program that offers wide-reaching access to both consumers and the travel industry, showcasing USA destinations and ensuring they remain prominent in the minds of travelers worldwide
- Increase of 17% in printed copies (175,000) to fulfill targeted paid consumer distribution strategy in priority international markets
- A strategic editorial approach that highlights sports, outdoors, events and other themed and regional content, maps, and itineraries to align with Brand USA’s key pillars
- Enhanced destination coverage in the printed guide based on a regional content approach to maximize exposure and relevance for the audience
- Digital guides customized for tour operators and distributed through their channels
Dates
Start Date:
End Date:
Material Deadline:
Oct 04, 2024
Markets
Australia
Brazil
Canada
France
Germany
India
Japan
Mexico
South Korea
United Kingdom
Package Details
Campaign 1 +
- Featured destination in regional section: 4 pages including logo, URL and map
- Integration into special section on sports/activities, plus themed editorial: 1 photo/mention in special section, 1 photo in front of the guide/Welcome/Table of Contents.
Program details subject to change.
Campaign 1
- Featured destination in regional section: 2 pages including URL and map
- Integration into special section on sports/activities, plus themed editorial: 1 photo/mention in sports or themed editorial.
Program details subject to change.
Campaign 2
- Featured destination in regional section: 1 page.
Program details subject to change.
Campaign 3
- Featured destination in regional section: half page.
Program details subject to change.
Campaign 4
- Featured destination in regional section: 35 words.
Program details subject to change.