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Global Inspiration Program 2021

Brand USA’s Global Inspiration Program is a top-of-funnel program that generates global awareness of U.S. destinations using a multifaceted approach:

  • The print guide, which is filled with stunning photography and evocative prose
  • The digital eGuides, which extend the reach of the partner's content; and,
  • The mobile takeover ads, which drive targeted audiences to dynamic partner content and generate content engagement metrics.

Partners can coordinate with one another to create greater impact by participating in a regional, state, or city co-op. All program participants are included in all three components.

Program Benefits

  • Worldwide reach via comprehensive distribution in 9 languages to over 40 countries.
  • Expanded exposure through eGuides co-branded with Brand USA’s leading travel trade partners and distributed on their networks.
  • Direct to consumer distribution in conjunction with dispersal at Brand USA pavilions at dozens of travel shows and in-market events around the globe.
  • Placement within U.S. Embassies, Consulates and Visa offices to reach travelers actively planning USA trips.
  • Inclusion in innovative mobile takeover ad campaign.*

 

*Markets for the Mobile Takeover Ad campaign: Australia, Brazil, Canada, Germany, and UK

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Close : Early Close: 7/24/2020; Regular Close: 10/2/2020

Opportunities Available

  • Unlimited

Markets

AU-flag-icon
Australia
AT-flag-icon
Austria
BR-flag-icon
Brazil
CA-flag-icon
Canada
CN-flag-icon
China
CR-flag-icon
Costa Rica
DK-flag-icon
Denmark
FR-flag-icon
France
DE-flag-icon
Germany
HK-flag-icon
Hong Kong
IN-flag-icon
India
IE-flag-icon
Ireland
IT-flag-icon
Italy
JP-flag-icon
Japan
MX-flag-icon
Mexico
NL-flag-icon
Netherlands
NZ-flag-icon
New Zealand
PE-flag-icon
Peru
SG-flag-icon
Singapore
KR-flag-icon
South Korea
ES-flag-icon
Spain
CH-flag-icon
Switzerland
TH-flag-icon
Thailand
GB-flag-icon
United Kingdom

Package Details

Destinations & Attractions: 2 Page Spread Advertorial

Market Value

$69,160USD

Destinations & Attractions
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000

Destinations & Attractions: 2 Page Spread Co-Op Advertorial

Market Value

$69,160USD

Destinations & Attractions within a Co-Op
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000

Destinations & Attractions: 1 Page Advertorial

Market Value

$37,772USD

Destinations & Attractions
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 385,000

Destinations & Attractions: 1 Page Co-Op Advertorial

Market Value

$37,772USD

Destinations & Attractions within a Co-Op
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 385,000

Destinations & Attractions: 1/2 Page Co-Op Advertorial

Market Value

$17,290USD

Destinations & Attractions within a Co-Op
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 192,500

Destinations & Attractions: 1/4 Page Co-Op Advertorial

Market Value

$8,645USD

Destinations & Attractions within a Co-Op
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 96,250

Travel Businesses: Front of Guide Display Ad - 2 Page Spread

Market Value

$106,267USD

Travel Businesses
  • Placement on the last page and inside back cover of the guide
  • Worldwide print distribution - Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000

Travel Businesses: Back of Guide Display Ad - 2 Page Spread

Market Value

$86,317USD

Travel Businesses
  • Placement on the last page and inside back cover of the guide
  • Worldwide print distribution - Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000

Travel Businesses: Premium Placement Display Ad - 2 Pages

Market Value

$99,750USD

Travel Businesses
  • Premium placement on two pages within the body of the guide
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000.

Travel Businesses: Premium Placement Display Ad - 1 Page

Market Value

$49,875USD

Travel Businesses
  • Premium placement on a page within the body of the guide
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 385,000.