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Global Inspiration Program 2021

Brand USA’s Global Inspiration Program is a top-of-funnel program that generates global awareness of U.S. destinations using a multifaceted approach:

  • The print guide, which is filled with stunning photography and evocative prose
  • The digital eGuides, which extend the reach of the partner's content; and,
  • The mobile takeover ads, which drive targeted audiences to dynamic partner content and generate content engagement metrics.

Partners can coordinate with one another to create greater impact by participating in a regional, state, or city co-op. All program participants are included in all three components.

Program Benefits

  • Worldwide reach via comprehensive distribution in 9 languages to over 40 countries.
  • Expanded exposure through eGuides co-branded with Brand USA’s leading travel trade partners and distributed on their networks.
  • Direct to consumer distribution in conjunction with dispersal at Brand USA pavilions at dozens of travel shows and in-market events around the globe.
  • Placement within U.S. Embassies, Consulates and Visa offices to reach travelers actively planning USA trips.
  • Inclusion in innovative mobile takeover ad campaign.*

 

*Markets for the Mobile Takeover Ad campaign: Australia, Brazil, Canada, Germany, and UK

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Close : Early Close: 7/24/2020; Regular Close: 10/2/2020

Opportunities Available

  • Unlimited

Markets

AU-flag-icon
Australia
AT-flag-icon
Austria
BR-flag-icon
Brazil
CA-flag-icon
Canada
CN-flag-icon
China
CR-flag-icon
Costa Rica
DK-flag-icon
Denmark
FR-flag-icon
France
DE-flag-icon
Germany
HK-flag-icon
Hong Kong
IN-flag-icon
India
IE-flag-icon
Ireland
IT-flag-icon
Italy
JP-flag-icon
Japan
MX-flag-icon
Mexico
NL-flag-icon
Netherlands
NZ-flag-icon
New Zealand
PE-flag-icon
Peru
SG-flag-icon
Singapore
KR-flag-icon
South Korea
ES-flag-icon
Spain
CH-flag-icon
Switzerland
TH-flag-icon
Thailand
GB-flag-icon
United Kingdom

Package Details

Destinations & Attractions: 2 Page Spread Advertorial

Market Value

$69,160USD

Destinations & Attractions
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000

Destinations & Attractions: 2 Page Spread Co-Op Advertorial

Market Value

$69,160USD

Destinations & Attractions within a Co-Op
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000

Destinations & Attractions: 1 Page Advertorial

Market Value

$37,772USD

Destinations & Attractions
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 385,000

Destinations & Attractions: 1 Page Co-Op Advertorial

Market Value

$37,772USD

Destinations & Attractions within a Co-Op
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 385,000

Destinations & Attractions: 1/2 Page Co-Op Advertorial

Market Value

$17,290USD

Destinations & Attractions within a Co-Op
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 192,500

Destinations & Attractions: 1/4 Page Co-Op Advertorial

Market Value

$8,645USD

Destinations & Attractions within a Co-Op
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 96,250

Travel Businesses: Front of Guide Display Ad - 2 Page Spread

Market Value

$106,267USD

Travel Businesses
  • Placement on the last page and inside back cover of the guide
  • Worldwide print distribution - Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000

Travel Businesses: Back of Guide Display Ad - 2 Page Spread

Market Value

$86,317USD

Travel Businesses
  • Placement on the last page and inside back cover of the guide
  • Worldwide print distribution - Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000

Travel Businesses: Premium Placement Display Ad - 2 Pages

Market Value

$99,750USD

Travel Businesses
  • Premium placement on two pages within the body of the guide
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 770,000.

Travel Businesses: Premium Placement Display Ad - 1 Page

Market Value

$49,875USD

Travel Businesses
  • Premium placement on a page within the body of the guide
  • Worldwide print distribution
  • Automatic inclusion in digital eGuide editions
  • Estimated AdTheorent mobile ad impressions: up to 385,000.
Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Allyson Carpenter Portrait
Cassady Bailey
Dianne Turner
Erin Setter
Maria Sheetz