Activation

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India Multi-Channel Winter 2020

The U.S. Department of Commerce projects tourism from India will increase by 47% from 2014 to 2021. Now is the time to leverage Brand USA’s marketing efforts in India to grow your travel brand in this key market. This is a partnership program with India’s leading digital technology company, Times Internet, and a digital joint venture with Times of India. Aligned with Brand USA’s consumer marketing efforts in 2019, this is an opportunity for U.S. destinations and travel suppliers to reach out to qualified consumers with inspirational messaging that will result in increased visitation.

a busy crosswalk of a busy Indian city resembling Times Square, NY

Program Benefits

  • Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms.
  • Strategic activation through Expedia; includes destination booking results.
  • Campaigns include in-depth, partner-specific KPI and performance reporting.
  • The internet reach of Times of India is nearly the same as Facebook and Google in India, ranking among the top three digital channels.

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Deadline:

Opportunities Available

  • Unlimited

Program Components

Markets

IN-flag-icon
India

Package Details

Tier 1

Market Value

$129,900USD

  • GoUSA/Times of India Print & Digital Insert: Full page in Broadsheet Insert
  • GoUSA/Times of India Destination Travel Guide: 2 online articles
  • GoUSA/Times of India Digital Campaign: 600,000 impressions to your destination articles (estimated 45,000 clicks) and 2 promotional social posts
  • GDN Traffic Generation Clicks: 15,000
  • Facebook Carousel Ad Unit: Tile 1 or 2 position in one unit
  • Expedia Activation Partner Marketing:
    • Dedicated hotel results page (one page per co-op)
    • 900,000 co-branded display ads driving to your hotel search results page
    • Inclusion on “Visit The USA” landing page linking to your hotel search results page.


*This package may be shared by up to 3 partners.

Tier 2

Market Value

$66,600USD

  • GoUSA/Times of India Print & Digital Insert: Half page in Broadsheet Insert
  • GoUSA/Times of India Destination Travel Guide: 1 online article
  • GoUSA/Times of India Digital Campaign: 300,000 impressions to your destination articles (estimated 25,000 clicks) and 1 promotional social post
  • GDN Traffic Generation Clicks: 8,000
  • Facebook Carousel Ad Unit: Added value - Tile Number 3 or 4
  • Expedia Activation Partner Marketing
    • Dedicated hotel search results page (one per co-op)
    • 415,000 co-branded display ads driving to your hotel search results page
    • Inclusion on GoUSA.in page linking to your hotel search results page

Tier 3

Market Value

$38,100USD

  • GoUSA/Times of India Print & Digital Insert: Quarter page in Broadsheet Insert
  • GoUSA/Times of India Destination Travel Guide: 1 online article
  • GoUSA/Times of India Digital Campaign: 150,000 impressions to your destination articles (estimated 10,000 clicks)
  • GDN Traffic Generation Clicks: 5,000
  • Facebook Carousel Ad Unit: Added value - Tile Number 3 or 4
  • Expedia Activation Partner Marketing:
    • Inclusion in the "Visit the USA" page with link to your hotel search results page
Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Cassady Bailey
Maria Sheetz
Erin Setter
Dianne Turner
Allyson Carpenter Portrait