Activation

Lastminute.com Affinity Program

lastminute.com was the first OTA in the UK and is now a well-known and trusted brand across Europe, operating in 40 countries (17 languages) with 60 million unique users per month. lastminute.com works with partners to target specific travel audiences using its 1st party data. It utilizes innovative media formats across the web to raise awareness and drive sales to destinations. 

Program Benefits


●Brand USA receives access to a strong network of top European travel sites including: Volagratis.it, Rumbo.es, Bravofly.com, Weg.de and our metasearch websites Hotelscan.com and Jetcost.com, combined attracting tens of millions of unique visitors each month. 

●Proprietary data from thousands of dynamic audiences, reaching over 60M unique travelers worldwide and millions more through programmatic and social media.

● Program enables targeting both on and off lastminute.com using programmatic ads.


Dates

Start Date:
End Date:
Ongoing

Markets

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Australia
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Austria
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Brazil
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Canada
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Denmark
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Finland
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France
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Germany
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India
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Ireland
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Italy
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Japan
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Mexico
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New Zealand
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Norway
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South Korea
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Spain
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Sweden
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Switzerland
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United Kingdom