Activation

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Mexico Multi-Channel Spring 2020

Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands.

a woman stands inside of an all glass pop-out on the side of a very tall skyscraper

Program Benefits

  • Benefit from Televisa's talent pool and content-creation expertise to reach a targeted audience interested in learning about U.S. destinations.
  • Incorporates various Televisa media vehicles to specifically target experienced travelers.
  • Deploys unique creative messaging and offers based on target audience and geography.
  • Strategic, integrated activation approach through Expedia.

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Deadline:

Opportunities Available

  • Unlimited

Program Components

Markets

MX-flag-icon
Mexico

Package Details

Tier 1

Market Value

$111,750USD

  • Video Content Creation with Local Host
  • Cable & Satellite
    • Total Number of TV Spots: 36
  • Total Estimated Subscribers per Network: 11 million per network
    • 3 networks: Unicable, Golden & Televisa, and Deportes TDN
  • Length of Video & Flighting: 30 seconds / 2 weeks per network
  • Digital & Social
    • Total Impressions plus Flighting: 950,000 / 8 Weeks
  • Facebook Carousel Ad Unit: Tile Number 3 or 4
  • Expedia Activation Partner Marketing:
    • Responsive, custom landing page with offers sourced by Expedia (one page per co-op)
    • 900,000 co-branded display ad impressions driving to your custom page
    • Inclusion in the "Visit the USA" page with link to your hotel search results page

Tier 1

Market Value

$111,750USD

  • Video Content Creation with Local Host
  • Cable & Satellite
    • Total Number of TV Spots: 36
  • Total Estimated Subscribers per Network: 11 million per network
    • 3 networks: Unicable, Golden & Televisa, and Deportes TDN
  • Length of Video & Flighting: 30 seconds / 2 weeks per network
  • Digital & Social
    • Total Impressions plus Flighting: 950,000 / 8 Weeks
  • Facebook Carousel Ad Unit: Tile Number 3 or 4
  • Expedia Activation Partner Marketing:
    • Responsive, custom landing page with offers sourced by Expedia (one page per co-op)
    • 900,000 co-branded display ad impressions driving to your custom page
    • Inclusion in the "Visit the USA" page with link to your hotel search results page

Tier 2

Market Value

$85,500USD

  • Video Content Creation with Local Host
  • Cable & Satellite
    • Total Number of TV Spots: 22
  • Total Estimated Subscribers per Network: 11 million per network
    • 3 networks: Unicable, Golden & Televisa, and Deportes TDN
  • Length of Video & Flighting: 30 seconds / 2 weeks per network
  • Digital & Social
    • Total Impressions plus Flighting: 950,000 / 8 Weeks
  • Facebook Carousel Ad Unit: Tile Number 3 or 4
  • Expedia Activation Partner Marketing:
    • Dedicated hotel search results page (one per co-op)
    • 415,000 co-branded display ad impressions driving to your custom page
    • Inclusion in the "Visit the USA" page with link to your hotel search results page

Tier 2

Market Value

$85,500USD

  • Video Content Creation with Local Host
  • Cable & Satellite
    • Total Number of TV Spots: 22
  • Total Estimated Subscribers per Network: 11 million per network
    • 3 networks: Unicable, Golden & Televisa, and Deportes TDN
  • Length of Video & Flighting: 30 seconds / 2 weeks per network
  • Digital & Social
    • Total Impressions plus Flighting: 950,000 / 8 Weeks
  • Facebook Carousel Ad Unit: Tile Number 3 or 4
  • Expedia Activation Partner Marketing:
    • Dedicated hotel search results page (one per co-op)
    • 415,000 co-branded display ad impressions driving to your custom page
    • Inclusion in the "Visit the USA" page with link to your hotel search results page

Tier 2

Market Value

$85,500USD

  • Video Content Creation with Local Host
  • Cable & Satellite
    • Total Number of TV Spots: 22
  • Total Estimated Subscribers per Network: 11 million per network
    • 3 networks: Unicable, Golden & Televisa, and Deportes TDN
  • Length of Video & Flighting: 30 seconds / 2 weeks per network
  • Digital & Social
    • Total Impressions plus Flighting: 950,000 / 8 Weeks
  • Facebook Carousel Ad Unit: Tile Number 3 or 4
  • Expedia Activation Partner Marketing:
    • Dedicated hotel search results page (one per co-op)
    • 415,000 co-branded display ad impressions driving to your custom page
    • Inclusion in the "Visit the USA" page with link to your hotel search results page

Tier 3

Market Value

$38,400USD

  • Digital & Social
    • Total Impressions plus Flighting: 950,000 / 8 Weeks
  • Expedia Activation Partner Marketing:
    • Inclusion in the "Visit the USA" page with link to your hotel search results page