Activation

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Mexico Multi-Channel Spring 2020

Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands.

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Program Benefits

  • Benefit from Televisa's talent pool and content-creation expertise to reach a targeted audience interested in learning about U.S. destinations.
  • Incorporates various Televisa media vehicles to specifically target experienced travelers.
  • Deploys unique creative messaging and offers based on target audience and geography.
  • Strategic, integrated activation approach through Expedia.

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Deadline:

Opportunities Available

  • Unlimited

Program Components

Markets

MX-flag-icon
Mexico

Package Details

Tier 1

Market Value

$111,750USD

  • Video Content Creation with Local Host
  • Cable & Satellite
    • Total Number of TV Spots: 36
  • Total Estimated Subscribers per Network: 11 million per network
    • 3 networks: Unicable, Golden & Televisa, and Deportes TDN
  • Length of Video & Flighting: 30 seconds / 2 weeks per network
  • Digital & Social
    • Total Impressions plus Flighting: 950,000 / 8 Weeks
  • Facebook Carousel Ad Unit: Tile Number 3 or 4
  • Expedia Activation Partner Marketing:
    • Responsive, custom landing page with offers sourced by Expedia (one page per co-op)
    • 900,000 co-branded display ad impressions driving to your custom page
    • Inclusion in the "Visit the USA" page with link to your hotel search results page

Tier 2

Market Value

$85,500USD

  • Video Content Creation with Local Host
  • Cable & Satellite
    • Total Number of TV Spots: 22
  • Total Estimated Subscribers per Network: 11 million per network
    • 3 networks: Unicable, Golden & Televisa, and Deportes TDN
  • Length of Video & Flighting: 30 seconds / 2 weeks per network
  • Digital & Social
    • Total Impressions plus Flighting: 950,000 / 8 Weeks
  • Facebook Carousel Ad Unit: Tile Number 3 or 4
  • Expedia Activation Partner Marketing:
    • Dedicated hotel search results page (one per co-op)
    • 415,000 co-branded display ad impressions driving to your custom page
    • Inclusion in the "Visit the USA" page with link to your hotel search results page

Tier 3

Market Value

$38,400USD

  • Digital & Social
    • Total Impressions plus Flighting: 950,000 / 8 Weeks
  • Expedia Activation Partner Marketing:
    • Inclusion in the "Visit the USA" page with link to your hotel search results page
Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

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