Consumer Media

Optimized Audience Spring 2025 Campaign: India

Using multiple touch points to influence behavior, this full-funnel campaign allows Brand USA to reach travelers while they are planning travel by leveraging Brand USA’s proprietary audience of pre-qualified visitors across multiple markets.

Program Benefits

  • Brand USA’s robust international media campaigns enable them to build audiences that create unique value for partners.
  • Using 1st party data creates an opportunity to target and retarget audiences that are proprietary to Brand USA and partners.
  • Reach audiences where they are, not where you think they are, across multiple touch-points.
  • Deepen understanding of the impact and behavior from those reached by our media efforts.
  • In preferred markets during key seasonal planning periods with relevant content and marketing messages.
  • Overarching Brand USA Programmatic Media campaign to benefit all destinations (5M impressions)

Dates

Start Date:
End Date:
Nov 08, 2024

Program Components

Markets

IN-flag-icon
India

Package Details

Campaign 1

  • Seasonal Interactive Travel Guide (ITG): 2 content highlights + images
  • ITG distribution/programmatic carousel impressions/proprietary audience: 2 tiles on carousel ad, unit links to ITG content - 5M impressions
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 900K impressions
  • Expedia media strategy: custom landing page - 900K - 1M impressions
  • Expedia attribution report & Adara impact insights


Total estimated impressions: 6,800,000

Campaign timing: approx. 2 months

Campaign 2

  • Seasonal Interactive Travel Guide (ITG): 1 content highlight + image
  • ITG distribution/programmatic carousel impressions/proprietary audience: 1 tile on carousel ad, unit links to ITG content - 2.5M impressions
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 580K impressions
  • Expedia media strategy: hotel search page - 400K - 500K impressions
  • Expedia attribution report & Adara impact insights


Total estimated impressions: 3,480,000

Campaign timing: approx. 2 months

Campaign 3

  • Seasonal Interactive Travel Guide (ITG): 1 content highlights + image
  • ITG distribution/programmatic carousel impressions/proprietary audience: 1 tile on carousel ad, unit links to ITG content - 2.5M impressions
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 410K impressions
  • Expedia media strategy: text link placement on custom VTUSA landing page supported by overarching media campaign
  • Expedia attribution report


Total estimated impressions: 2,910,000

Campaign timing: approx. 2 months

2 State Co-Op

  • Seasonal Interactive Travel Guide (ITG): 1 content highlight + image per each featured destination
  • ITG distribution/programmatic carousel impressions/proprietary audience: 1 tile on carousel ad, unit links to ITG content - 2.5M impressions per each featured destination
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 475K impressions per each featured destination
  • Expedia media strategy: one featured state custom landing page - 900K - 1M impressions (with destination specific display ads rotating at 50%)
  • Expedia attribution report & Adara impact insights


Total estimated impressions: 6,850,000 (3,425,000 per destination featured)

Campaign timing: approx. 2 months

Campaign 4

  • Seasonal Interactive Travel Guide (ITG): 1 content highlight + image
  • ITG distribution/programmatic carousel impressions/proprietary audience: state media impressions
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 410K impressions
  • Exepdia media strategy: inclusion on state landing page
  • Expedia state report


Total estimated impressions: 410,000

Campaign timing: approx. 2 months