Activation

Optimized Audience Winter 2024 Campaign: Germany

The Optimized Audience Campaign reaches travelers where they are and when they are planning travel via multiple touchpoints and leverages Brand USA’s proprietary audience of pre-qualified visitors across markets that is not available elsewhere.


This program provides measurable hotel booking data and insights across multiple sources. 

Program Benefits

  • Brand USA’s robust international media campaigns enable them to build audiences that create unique value for partners.
  • Using 1st party data creates an opportunity to target and retarget audiences that are proprietary to Brand USA and partners.
  • Reach audiences where they are, not where you think they are, across multiple touch-points.
  • Deepen understanding of the impact and behavior from those reached by our media efforts.
  • In preferred markets during key seasonal planning periods with relevant content and marketing messages.

Dates

Start Date:
End Date:
Material Deadline:
Sep 08, 2023

Program Components

Markets

DE-flag-icon
Germany

Package Details

Tier 1

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 2 inclusions of content + images.
  • PROGRAMMATIC MEDIA, 2 tiles in carousel units linking to destination content on Interactive Travel Guide, Est. 1.5M impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 625K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 900K co-branded display ad impressions driving traffic to destination specific responsive, custom landing page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Tier 2

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 750K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 400K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 400K co-branded display ad impressions driving traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Tier 3

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 750K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 300K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Text link placement on custom VisitTheUSA.com landing page supported by overarching media campaign. Text link drives traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.