Consumer Media

Optimized Audience Winter 2025 Campaign: Germany

Using multiple touch points to influence behavior, this full-funnel campaign allows Brand USA to reach travelers while they are planning travel by leveraging Brand USA’s proprietary audience of pre-qualified visitors across multiple markets.

Program Benefits

  • Brand USA’s robust international media campaigns help build audiences that create unique value.
  • Using proprietary data, we target and retarget audiences that are unique to Brand USA.
  • Brand USA will reach audiences where they are, not where we think they are, across multiple touch points.
  • Brand USA continues to deepen the understanding of the impact and behavior of those reached by our media efforts.
  • We will be in preferred markets, during key seasonal planning periods, with relevant content and marketing messages. 
  • Overarching Brand USA Programmatic Media campaign to benefit all destinations (5M impressions)

Dates

Start Date:
End Date:
Aug 02, 2024

Program Components

Markets

DE-flag-icon
Germany

Package Details

Campaign 1

  • Seasonal Interactive Travel Guide (ITG): 2 content highlights + images
  • ITG distribution/programmatic carousel impressions/proprietary audience: 2 tiles of carousel ad, unit links to ITG content - 4M impressions
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 860K impressions
  • Expedia media strategy: custom landing page - 900K - 1M impressions
  • Expedia attribution report & Adara impact insights


Total estimated impressions: 5,760,000

Campaign timing: approx. 2 months

Campaign 2

  • Seasonal Interactive Travel Guide (ITG): 1 content highlight + image
  • ITG distribution/programmatic carousel impressions/proprietary audience: 1 tile of carousel ad, unit links to ITG content - 2M impressions
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 530K impressions
  • Expedia media strategy: hotel search page - 400K - 500K impressions
  • Expedia attribution report & Adara impact insights


Total estimated impressions: 2,930,000

Campaign timing: approx. 2 months

Campaign 3

  • Seasonal Interactive Travel Guide (ITG): 1 content highlight + image
  • ITG distribution/programmatic carousel impressions/proprietary audience: 1 tile of carousel ad, unit links to ITG content - 2M impressions
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 350K impressions
  • Expedia media strategy: Text link placement on custom VTUSA landing page supported by overarching media campaign
  • Expedia attribution report


Total estimated impressions: 2,350,000

Campaign timing: approx. 2 months

2 State Co-Op

  • Seasonal Interactive Travel Guide (ITG): 1 content highlight + image per each featured destination
  • ITG distribution/programmatic carousel impressions/proprietary audience: 1 tile on carousel ad, unit links to ITG content - 2M impressions per each featured destination
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 455K impressions per each featured destination
  • Expedia media strategy: one featured state custom landing page - 900K - 1M impressions (with destination specific display ads rotating at 50%)
  • Expedia attribution report & Adara impact insights


Total estimated impressions: 5,810,000 (2,905,000 per destination featured)

Campaign timing: approx. 2 months

Campaign 4

  • Seasonal Interactive Travel Guide (ITG): 1 content highlight + image
  • ITG distribution/programmatic carousel impressions/proprietary audience: state media impressions
  • Native programmatic links to content on VTU site: native ad unit/headline & copy - 350K impressions
  • Exepdia media strategy: mention on state landing page
  • Expedia state report


Total estimated impressions: 350,000

Campaign timing: approx. 2 months