Activation

PriceTravel Co-Op

Brand USA partnered with PriceTravel, one of the most recognized and innovative OTAs in Mexico and Latin America, to provide partners with multichannel marketing packages to increase their exposure in the Mexico market. Partners will receive robust post campaign reporting including media metrics and bookings to the destination.

Program Benefits

  • Increase flights and hotel bookings to your destination.
  • Campaign investment will go towards 3rd party media.
  • PriceTravel uses multiple channels to cater to the right customer, including digital, OOH, social, etc.

Dates

Start Date:
End Date:
Ongoing

Opportunities Available

  • Unlimited

Markets

MX-flag-icon
Mexico

Package Details

Price Travel Tier 1 FY23

Third Party Media:

·      Digital banners on external websites (1,834,000 impressions)

·      Search and display campaign on google ads network (500,000 impressions)

·      Panoramic big screen banner MX airport: (800,000 impressions)


Own assets:

·      PriceTravel digital banners (2,970,000 impressions)

·      11 Mailings on pricetravel.com (1,870,000 total recipients: 11 mailings x 170,000 subscribers, avg. open rate 8%)

·      11 Social media organic posts Facebook & Twitter (2,000,000 followers, variable reach)

·      10 Push Notifications (690,000 total sent: 10 notifications x 69,000 subscribers)

·      Exclusive landing page with booking engine

·      Destination Guide, +2000 words

·      Magazine blog +1000 words (500 impressions)

·      Training/Travel Agents – 1 day webinar, 90 agents


Campaign Length: 2 – 3 months

Estimated Total Impressions: 10,664,504

Tier 2

Third Party Media:

·      Digital banners on external websites (1,614,000 impressions)

·      Search and display campaign on google ads network (100,000 impressions)


Own assets:

·      PriceTravel digital banners (2,700,000 impressions)

·      10 Mailings on pricetravel.com (1,700,000 total recipients: 10 mailings x 170,000 subscribers, avg. open rate 8%)

·      10 Social media organic posts Facebook & Twitter (2,000,000 followers, variable reach)

·      7 Push Notifications (483,000 impressions: 7 notifications x 69,000 subscribers)

·      Exclusive landing page with booking engine

·      Destination Guide, +2000 words

·      Magazine blog + 1,500 words (500 impressions)

·      Training/Travel Agents – 1 day webinar, 90 agents


Campaign Length: 2 – 3 months

Estimated Total Impressions:8,597,500                         

 

Tier 3

Third Party Media:

·      Digital banners on external websites (1,134,000 impressions)


Own assets:

·      PriceTravel digital banners (2,700,000 impressions)

·      8 Mailings on pricetravel.com (1,360,000 total recipients: 8 mailings x 170,000 subscribers, avg. open rate 8%)

·      3 Social media organic posts Facebook & Twitter (2,000,000 followers, variable reach)

·      Magazine blog +1500 words (500 impressions)

·      Training/Travel Agents – 1 day webinar, 90 agents


Campaign Length: 2 – 3 months

Estimated Total Impressions: 7,194,500