PriceTravel Co-op
Brand USA is partnering with PriceTravel, one of the most recognized and innovative OTAs in Mexico, to provide multi-platform marketing campaigns to increase exposure in the Mexico market.
Brand USA offers robust post-campaign reporting including media metrics and bookings.
Program Benefits
- Increase flights and hotel bookings to US destinations.
- PriceTravel uses multiple channels to cater to the right customer, including digital, OOH, social, etc.
- Dedicated training webinar with Mexico travel agents.
Dates
Start Date:
End Date:
Ongoing
Markets
Mexico
Package Details
PriceTravel Tier 1
Third Party Media:
- Digital banners on external websites (1,834,000 impressions)
- Search and display campaign on google ads network (500,000 impressions)
- Video Wall T1 or T2 Mexico City Airport: (800,000 impressions)
Own assets:
- PriceTravel digital banners (2,970,000 impressions)
- 11 Mailings on pricetravel.com (1,870,000 total recipients: 11 mailings x 170,000 subscribers, avg. open rate 8%)
- 11 Social media organic posts Facebook & Twitter (2,000,000 followers, variable reach)
- 10 Push Notifications (690,000 total sent: 10 notifications x 69,000 subscribers)
- Robust & dynamic landing page with photo gallery, videos, content and product
- Destination Guide, +2000 words
- Magazine blog +1000 words (500 impressions)
- Training/Travel Agents – 1 day webinar, 90 agents
Campaign Length: 2 – 3 months
Estimated Total Impressions: 10,664,504
PriceTravel Tier 2
Third Party Media:
- Digital banners on external websites (1,614,000 impressions)
- Search and display campaign on google ads network (100,000 impressions)
Own assets:
- PriceTravel digital banners (2,700,000 impressions)
- 10 Mailings on pricetravel.com (1,700,000 total recipients: 10 mailings x 170,000 subscribers, avg. open rate 8%)
- 10 Social media organic posts Facebook & Twitter (2,000,000 followers, variable reach)
- 7 Push Notifications (483,000 impressions: 7 notifications x 69,000 subscribers)
- Robust & dynamic landing page with photo gallery, videos, content and product
- Destination Guide, +2000 words
- Magazine blog + 1,500 words (500 impressions)
- Training/Travel Agents – 1 day webinar, 90 agents
Campaign Length: 2 – 3 months
Estimated Total Impressions: 8,597,500
PriceTravel Tier 3
Third Party Media:
- Digital banners on external websites (1,134,000 impressions)
Own assets:
- PriceTravel digital banners (2,700,000 impressions)
- 8 Mailings on pricetravel.com (1,360,000 total recipients: 8 mailings x 170,000 subscribers, avg. open rate 8%)
- 3 Social media organic posts Facebook & Twitter (2,000,000 followers, variable reach)
- Robust & dynamic landing page with photo gallery, videos, content and product
- Magazine blog +1500 words (500 impressions)
- Training/Travel Agents – 1 day webinar, 90 agents
Campaign Length: 2 – 3 months
Estimated Total Impressions: 7,194,500