Consumer Media

Rogers Media

Brand USA harnesses the power of Rogers Sports & Media's best-in-class content across digital and TV to inspire Canadians to travel the US.

Program Benefits

  • Rogers Media reaches 95 percent of all Canadians across its platforms, including a display network of nearly 200 websites.
  • Brand USA geo-targets campaigns to key Canadian cities: Montreal, Toronto, Vancouver.
  • Opportunity to target traveler segment in digital campaign.

Dates

Start Date:
End Date:
Ongoing

Markets

CA-flag-icon
Canada

Package Details

Rogers Tier 1

Display Ad Network Ads: 8 week campaign

  • 3 million impressions 


City TV 30 sec spots: 6 week campaign

  • Toronto: 3,600,000     
  • Vancouver: 4,000,000    
  • Montreal: 8,000,000


Total Impressions: between 6.6 million – 11 million (depending on market)

Rogers Tier 2

Display Ad Network Ads: 8 week campaign

  • 2 million impressions 


City TV 30 sec spots: 6 week campaign

  • Toronto: 2,500,000        
  • Vancouver: 2,500,000  
  • Montreal: 5,000,000


Total Impressions: between 4.5 million – 7 million (depending on market)

Rogers Tier 3

Display Ad Network Ads: 8 week campaign

  • 1 million impressions 


City TV 30 sec spots: 6 week campaign**

  • Toronto: 1,200,000        
  • Vancouver:1,200,000   
  • Montreal: 3,500,000


Total Impressions: between 2.2 million – 4.5 million (depending on market)