Consumer Media

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Rogers Media

Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.

Program Benefits

  • Rogers Media reaches 95 percent of all Canadians across its platforms, including a display network of nearly 200 websites.
  • Geo-target your campaign to your key Canadian city of choice: Montreal, Toronto, or Vancouver.
  • Opportunity to target traveler segment in digital campaign.

Dates

Start Date:
End Date:
Opportunity Close : 3 months before desired campaign launch

Opportunities Available

  • Unlimited

Media Partners

Markets

CA-flag-icon
Canada

Package Details

Tier 1

Market Value

$65,000USD

Each partner receives banner ads on Rogers Digital Network as well as 30 second commercial spots on City TV.

Display Ad Network Ads: 8 week campaign

  • 3 million impressions 


City TV 30 sec spots: 6 week campaign

  • Toronto: 4,000,000 impressions
  • Vancouver: 3,500,000 impressions
  • Montreal*: 8,000,000 impressions


Total Impressions: between 6.5 million – 11 million (depending on market selected)


*If targeting Montreal, partner must include ads in French.

Tier 2

Market Value

$50,000USD

Each partner receives banner ads on Rogers Digital Network as well as 30 second commercial spots on City TV. 

Display Ad Network Ads: 8 week campaign

  • 1.8 million impressions 


City TV 30 sec spots: 6 week campaign

  • Toronto: 3,000,000 impressions
  • Vancouver: 2,000,000 impressions
  • Montreal: 4,000,000 impressions


Total Impressions: between 3.8 million – 5.8 million (depending on market selected)


*If targeting Montreal, partner must include ads in French.

Tier 3

Market Value

$23,000USD

Each partner receives banner ads on Rogers Digital Network as well as 30 second commercial spots on City TV.

Display Ad Network Ads: 8 week campaign

  • 930,000 million impressions 


City TV 30 sec spots: 6 week campaign**

  • Toronto: 1,250,000 Run of Schedule impressions
  • Vancouver: 1,000,000 Run of Schedule impressions
  • Montreal: 1,000,000 Run of Schedule impressions


Total Impressions: between 1.9 million – 2.2 million (depending on market selected)


*If targeting Montreal, partner must include ads in French.

**Airing time of TV spot left to the discretion of City TV.

Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Allyson Carpenter Portrait
Cassady Bailey
Dianne Turner
Erin Setter
Maria Sheetz