Rogers Media
Brand USA harnesses the power of Rogers Sports & Media's best-in-class content across digital and TV to inspire Canadians to travel the US.
Program Benefits
- Rogers Media reaches 95 percent of all Canadians across its platforms, including a display network of nearly 200 websites.
- Brand USA geo-targets campaigns to key Canadian cities: Montreal, Toronto, Vancouver.
- Opportunity to target traveler segment in digital campaign.
Dates
Start Date:
End Date:
Ongoing
Markets
Canada
Package Details
Rogers Tier 1
Display Ad Network Ads: 8 week campaign
- 3 million impressions
City TV 30 sec spots: 6 week campaign
- Toronto: 3,600,000
- Vancouver: 4,000,000
- Montreal: 8,000,000
Total Impressions: between 6.6 million – 11 million (depending on market)
Rogers Tier 2
Display Ad Network Ads: 8 week campaign
- 2 million impressions
City TV 30 sec spots: 6 week campaign
- Toronto: 2,500,000
- Vancouver: 2,500,000
- Montreal: 5,000,000
Total Impressions: between 4.5 million – 7 million (depending on market)
Rogers Tier 3
Display Ad Network Ads: 8 week campaign
- 1 million impressions
City TV 30 sec spots: 6 week campaign**
- Toronto: 1,200,000
- Vancouver:1,200,000
- Montreal: 3,500,000
Total Impressions: between 2.2 million – 4.5 million (depending on market)