Consumer Media

Rogers Sports & Media

Brand USA harnesses the power of Rogers Sports & Media's best-in-class TV networks to inspire Canadians to travel the US.

Program Benefits

  • Rogers Media reaches 95 percent of all Canadians across its platforms
  • Ability to geo-target specific regions in Canada for marketing campaigns
  • Customized Sports Programming, Streaming Video and Video ad packages are available

Dates

Start Date:
End Date:
Ongoing

Markets

CA-flag-icon
Canada

Package Details

CityTV Campaign 1

City TV 30 sec spots: 6 week campaign

  • Toronto: 3,600,000     
  • Vancouver: 4,000,000    
  • Montreal: 8,000,000


Total Impressions: between 3.6 million – 8 million (depending on market)

CityTV Campaign 2

City TV 30 sec spots: 6 week campaign

  • Toronto: 2,500,000        
  • Vancouver: 2,500,000  
  • Montreal: 5,000,000


Total Impressions: between 2.5 million – 5 million (depending on market)

CityTV Campaign 3

City TV 30 sec spots: 6 week campaign**

  • Toronto: 1,200,000        
  • Vancouver: 1,200,000   
  • Montreal: 3,500,000


Total Impressions: between 1.2 million – 3.5 million (depending on market)

Sportsnet Campaign 1

Sports Video & Display Ad on Sports Channel Network: 8 week campaign

  • 1.5 million impressions 


Sportsnet TV 30 sec spots: 6 week campaign**

  • Ontario: 4,400,000        
  • Pacific: 4,400,000   
  • East: 4,400,000


Total Impressions: 5.9 million 

Sportsnet Campaign 2

Sports Video & Display Ad on Sports Channel Network: 8 week campaign

  • 900,000 impressions 


Sportsnet TV 30 sec spots: 6 week campaign**

  • Ontario: 3,500,000        
  • Pacific: 3,500,000   
  • East: 3,000,000


Total Impressions: 3.9 - 4.4 million (depending on targeted region)

Sportsnet Campaign 3

Sports Video & Display Ad on Sports Channel Network: 8 week campaign

  • 750,000 impressions 


Sportsnet TV 30 sec spots: 6 week campaign**

  • Ontario: 3,200,000        
  • Pacific: 3,200,000   
  • East: 3,200,000


Total Impressions: 3.95 million