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Search Engine Marketing Program

Search Engine Marketing is a key component of Brand USA's international marketing efforts, focusing on bringing millions of visitors to the United States. By participating in the Brand USA International SEM program, you can extend your destination's current search resources, drive more traffic directly to your existing Visit the USA content and attract more international visitors.

a preview of the VisitTheUSA Colorado page

Program Benefits

  • Partners benefit from Brand USA media uplift.
  • Extend destination's current internal search resources.
  • Drive traffic directly to partner content on VisitTheUSA sites.

Dates

Start Date:
End Date:
Opportunity Close : Ongoing

Opportunities Available

  • Limited Opportunities Available

Markets

AU-flag-icon
Australia
BR-flag-icon
Brazil
CA-flag-icon
Canada
CL-flag-icon
Chile
FR-flag-icon
France
DE-flag-icon
Germany
IN-flag-icon
India
JP-flag-icon
Japan
MX-flag-icon
Mexico
KR-flag-icon
South Korea
SE-flag-icon
Sweden
GB-flag-icon
United Kingdom

Package Details

Tier 1

Market Value

$100,000USD

  • Estimated Clicks: 55k-100k
  • Number of Markets: 3-9

*Final media plans to be determined prior to campaign launch and will be based on selected keywords, articles and market selection. Campaign will be optimized based on search volume during campaign period.

Tier 2

Market Value

$50,000USD

  • Estimated Clicks: 25k-50k
  • Number of Markets: 2-6

*Final media plans to be determined prior to campaign launch and will be based on selected keywords, articles and market selection. Campaign will be optimized based on search volume during campaign period.

Tier 3

Market Value

$25,000USD

  • Estimated Clicks: 10k-20k
  • Number of Markets: 1-3

*Final media plans to be determined prior to campaign launch and will be based on selected keywords, articles and market selection. Campaign will be optimized based on search volume during campaign period.
Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Allyson Carpenter Portrait
Cassady Bailey
Dianne Turner
Erin Setter
Maria Sheetz