Social Cut Videos
Turnkey video solution to highlight destination experiences utilizing existing footage with flexible messaging. Music-driven :15-second eye catching content, ideal for distribution across media platforms and owned channels.
Program Benefits
Create exciting evergreen videos that promote destination readiness.
- Two video assets (:15 and :30) can be leveraged across social and paid media campaigns.
- Use existing assets for optimal speed to market (5-7 weeks).
- Promote global messaging for flexible use of videos across digital and social channels.
- High-impact, social-first video strategy engages viewers, increases awareness, and encourages sharing.
Dates
Markets
Package Details
Tier 1: Social Cuts
Social Cuts: Music-driven video that incorporates natural sound and simple messaging through bold graphics. Note: Social-first video cuts are created from existing footage.
Tier 1 includes (2) 15-second cuts, both with 16:9 and 4:5 versions. On-screen graphics translated in one language each. Pre-roll media campaign in (2) markets; estimated 321,500 total impressions. Social Cuts do not include voice overs.
Tier 2: Social Cuts
Social Cuts: Music-driven video that incorporates natural sound and simple messaging through bold graphics. Note: Social-first video cuts are created from existing footage.
Tier 2 includes (2) 15-second cuts, both with 16:9 and 4:5 versions. On-screen graphics translated in one language each. Pre-roll media campaign in (1) market; estimated 156,250 total impressions. Social Cuts do not include voice overs.
Tier 3: Social Cuts
Social Cuts: Music-driven video that incorporates natural sound and simple messaging through bold graphics. Note: Social-first video cuts are created from existing footage.
Tier 3 includes (2) 15-second cuts, both with 16:9 and 4:5 versions. On-screen graphics translated in one language each. Pre-roll media campaign in (1) market; estimated 62,500 total impressions. Social Cuts do not include voice overs.
Tier 4: Social Cuts
Social Cuts: Music-driven video that incorporates natural sound and simple messaging through bold graphics. Note: Social-first video cuts are created from existing footage.
Tier 4 includes (2) 15-second cuts, both with 16:9 and 4:5 versions. On-screen graphics translated in one language each. Social Cuts do not include voice overs.