Activation

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Sojern Affinity Program

Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive bookings. By layering Sojern’s proprietary search and booking travel data, it reaches and converts highly engaged audiences of potential visitors to the USA. 

a visual diagram using gears inside of a box to show the Sojern's process of reaching engaged audiences

Program Benefits

  • Unique and differentiated travel data equals the most efficient targeting.
  • Real time campaign optimization to achieve specific KPIs.
  • Actionable insights and campaign analytics included as value added on all campaigns, including economic impact.
  • Multiple advertising channels: Display, Mobile, Multi-Point Video Options (Pre-roll and YouTube), and Native opportunities.

Dates

Start Date:
End Date:
Opportunity Close : Ongoing

Media Partner Logos

Markets

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Argentina
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Australia
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Austria
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Belgium
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Brazil
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Canada
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Chile
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China
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Costa Rica
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Denmark
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Finland
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France
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Germany
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Greece
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India
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Ireland
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Italy
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Japan
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Mexico
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Netherlands
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New Zealand
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Norway
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Peru
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Philippines
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Portugal
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Russia
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Singapore
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South Korea
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Spain
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Sweden
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Switzerland
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United Kingdom
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Vietnam

Package Details

Sojern

Through their marketing partnership with Google/DoubleClick, Sojern will create targeting personas to align with Brand USA’s international consumer messaging. Personas will be created using Sojern’s proprietary travel audiences and by layering in DoubleClick’s Affinity/Persona targeting to build robust audiences at scale.

*All ads and landing pages will be co-branded with Brand USA logo and URL and partner creative. Creative is subject to approval by Brand USA.

CONTACT INFORMATION
Richard Black
[email protected]
Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Cassady Bailey
Maria Sheetz
Erin Setter
Dianne Turner
Allyson Carpenter Portrait