Sojern Affinity Program
Sojern is a leading digital marketing platform built for travel marketers. Powered by superior artificial intelligence, data science, and traveler intent data, Sojern provides multichannel marketing solutions to engage and convert travelers for all travel marketers including 300+ destination partners around the world. Sojern offers partners customized digital campaigns that utilize real time travel intent data to help target people who are actively searching and booking their next trip. It provides its partners with unique market insights, website analytics, and Economic Impact Reports to prove the impact of every dollar invested into our campaigns.
- Unique and differentiated travel data equals the most efficient targeting.
- Real time campaign optimization to achieve specific KPIs.
- Actionable insights and campaign analytics included as value added on all campaigns, including economic impact.
- Multiple advertising channels: Display, Mobile, Multi-Point Video Options (Pre-roll and YouTube), and Native opportunities.
Through their marketing partnership with Google/DoubleClick, Sojern will create targeting personas to align with Brand USA’s international consumer messaging. Personas will be created using Sojern’s proprietary travel audiences and by layering in DoubleClick’s Affinity/Persona targeting to build robust audiences at scale.
*All ads and landing pages will be co-branded with Brand USA logo and URL and partner creative. Creative is subject to approval by Brand USA.