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Sojern Affinity Program

Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive bookings. By layering Sojern’s proprietary search and booking travel data, it reaches and converts highly engaged audiences of potential visitors to the USA. 
a visual diagram using gears inside of a box to show the Sojern's process of reaching engaged audiences

Program Benefits

  • Unique and differentiated travel data equals the most efficient targeting.
  • Real time campaign optimization to achieve specific KPIs.
  • Actionable insights and campaign analytics included as value added on all campaigns, including economic impact.
  • Multiple advertising channels: Display, Mobile, Multi-Point Video Options (Pre-roll and YouTube), and Native opportunities.

Dates

Start Date:
End Date:
Opportunity Close : Ongoing

Media Partners

Markets

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Argentina
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Australia
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Austria
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Belgium
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Brazil
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Canada
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Chile
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China
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Colombia
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Costa Rica
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Denmark
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Finland
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France
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Germany
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Greece
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India
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Ireland
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Italy
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Japan
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Mexico
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Netherlands
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New Zealand
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Norway
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Peru
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Philippines
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Portugal
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Russia
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Singapore
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South Korea
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Spain
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Sweden
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Switzerland
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United Kingdom
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Vietnam

Package Details

Sojern

Through their marketing partnership with Google/DoubleClick, Sojern will create targeting personas to align with Brand USA’s international consumer messaging. Personas will be created using Sojern’s proprietary travel audiences and by layering in DoubleClick’s Affinity/Persona targeting to build robust audiences at scale.

*All ads and landing pages will be co-branded with Brand USA logo and URL and partner creative. Creative is subject to approval by Brand USA.

CONTACT INFORMATION
Richard Black
[email protected]