Consumer Media

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Televisa

Televisa is a leading media company in the Spanish-speaking world, and an important cable operator in Mexico which produces more than 90,000 hours of original programming each year. Brand USA has partnered with Televisa to create special opportunities for destinations to influence Mexican travelers through key television and digital channels.

a preview of the Televisa website highlighting Louisiana

Program Benefits

  • Programming that extends and amplifies destination in-market presence and engagement
  • Multi-platform strategy
  • Social posts through Facebook reaching an audience of more than 8.4 million
  • Focus on segments with the highest ability and propensity to travel: Families with children and the means to travel to the U.S.; affluent travelers

Dates

Start Date:
End Date:
Opportunity Close : Ongoing

Opportunities Available

  • 15

Markets

MX-flag-icon
Mexico

Package Details

Tier 1

Market Value

$223,425 USD

  • 81 Pay TV 30" spots (Unicable, Golden, Distrito Comedia)
  • 6,510,980 Digital Impressions (Media banners, pre-roll, rich media)
  • 2 In-show Vignettes
  • 5 Editorial Notes
  • 51 Open TV 10" sponsorship of sport segments (A las tres, Fractal)
  • Facebook Spots throughout Televisa's channels: Hoy, Netas Divinas, Miembros al Aire, Espectaculos, Cross Promotion
  • Flexible Timing

Tier 2

Market Value

$98,838 USD

  • 5,316,854 Digital Impressions (Media banners, pre-roll, rich media) 
  • 2 In-Show Vignettes
  • 2 Editorial Notes
  • Facebook Spots throughout Televisa's variety of channels: Hoy, Netas Divinas, Miembros al Aire, Espectaculos, Cross Promotion
  • Flexible Timing

Tier 3

Market Value

$46,654 USD

  • 2,698,537 Digital Impressions (Media banners, pre-roll, rich media, Facebook) 
  • Facebook Spots throughout Televisa's variety of channels: Hoy, Netas Divinas, Miembros al Aire, Espectaculos, Cross Promotion
  • 1 Editorial note
  • Flexible Timing