Consumer Media

Televisa

Brand USA has created special opportunities to influence Mexican travelers through key television and digital channels.

TelevisaUnivision is a leading media company in the Spanish-speaking world and an important cable operator in Mexico, producing more than 90,000 hours of original programming each year. 

Program Benefits

  • Programming that extends and amplifies US destinations in-market presence and engagement
  • Multi-platform strategy
  • Social posts through Facebook reaching an audience of more than 8.4 million
  • Focus on segments with the highest ability and propensity to travel: Families with children and the means to travel to the U.S.; affluent travelers

Dates

Start Date:
End Date:
Ongoing

Markets

MX-flag-icon
Mexico

Package Details

Tier 1 Televisa

  • 110 Televisa Networks 30" spots (TUDN, Golden, Edge)
  • 387 Izzi + Sky TV spots
  • 14 broadcast sponsorships (logo + in show mention)
  • 10,086,789 Digital Impressions (video + banners)
  • 2 Digital content creation
  • 10 Social Media spots

Tier 2 Televisa

  • 387 Spots on Izzi + Sky
  • 7,917,293 Digital Impressions (video + banners) 
  • 9 broadcast sponsorships (logo + in show mention)
  • 2 Digital content creation
  • 10 Social Media posts

Tier 3 Televisa

  • 4,132,432 Digital Impressions (video + banners) 
  • 5 Social media posts
  • 1 Content Creation