Thomas Cook

Thomas Cook and Brand USA present to you USA Everywhere, a multi-channel marketing platform dedicated to driving exposure and increasing customer visitation to the USA. This program combines Thomas Cook’s first party data with data from the Brand USA partnership, which ensures your message is targeted to the right customer at the right time, wherever they are.

Picture with Thomas Cook website

Program Benefits

  • Thomas Cook’s exclusive first-party data will help your campaigns reach and inspire millions of travel-intenders- creating awareness, driving sales and providing the partner with actionable insights.
  • Access to data from over 19 million customers, targeting consumers with relevant content and promotion, reaching them at every step of their trip.
  • 12 million unique online visitors a month across devices and brands, and 40 million of consumer footfall in retail stores across Europe.

Dates

Start Date:
Oct, 01, 2018
End Date:
Sep, 30, 2019
Opportunity Deadline:
Ongoing

Opportunities Available

  • Unlimited

Markets

China
France
Germany
United Kingdom
Austria
Belgium
Netherlands
Sweden
Switzerland

Package Details

Bespoke Tier 1

  • Approximate Customer Reach (Impressions): 14,530,000
  • Bespoke Landing Page
  • Thomas Cook E-Commerce Sites
  • News/Travel Websites Advertising
  • Facebook Sponsored Ads
  • Audience High Street 
  • Audience Video
  • In-Store Screen: 15s Destination Video 
  • Excursionist Magazine 
  • Agent Training/Trade Events 
Market Value
$533,800 USD*
* Market value includes incremental Brand USA investment. Please contact your Partner Engagement representative for additional details.

Elite Tier 2

  • Approximate Customer Reach (Impressions): 12,030,000
  • Bespoke Landing Page
  • Thomas Cook E-Commerce Sites
  • News/Travel Websites Advertising
  • Facebook Sponsored Ads
  • Audience High Street 
  • In-Store Screen: 15s Destination Video 
  • Excursionist Magazine 
  • Agent Training/Trade Events 
Market Value
$407,600 USD*
* Market value includes incremental Brand USA investment. Please contact your Partner Engagement representative for additional details.

Premium Tier 3

  • Approximate Customer Reach (Impressions): 8,230,000
  • Bespoke Landing Page
  • Thomas Cook E-Commerce Sites
  • News/Travel Websites Advertising
  • Facebook Sponsored Ads
  • In-Store Screen: 15s Destination Video 
  • Excursionist Magazine 
  • Agent Training/Trade Events 
Market Value
$252,080 USD*
* Market value includes incremental Brand USA investment. Please contact your Partner Engagement representative for additional details.

Plus Tier 4

  • Approximate Customer Reach (Impressions): 6,000,000
  • Bespoke Landing Page
  • Thomas Cook E-Commerce Sites
  • News/Travel Websites Advertising
  • Facebook Sponsored Ads
  • In-Store Screen: 15s Destination Video 
Market Value
$183,520 USD*
* Market value includes incremental Brand USA investment. Please contact your Partner Engagement representative for additional details.

Tier 5

  • Approximate Customer Reach (Impressions): 3,000,000
  • Bespoke Landing Page
  • Thomas Cook E-Commerce Sites
  • News/Travel Websites Advertising
Market Value
$96,920 USD*
* Market value includes incremental Brand USA investment. Please contact your Partner Engagement representative for additional details.

PARTNER ENGAGEMENT

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Cassady Bailey
Sr. Director, Partner
Marketing & Planning
California, Hawaii, Illinois, Texas,
Universal Orlando, Austin, Chicago,
Las Vegas, Los Angeles

Send email to Cassady Bailey

Maria Sheetz
Sr. Director, Partner
Engagement
Hotels, Retailers, Corporate, Major Attractions

Send email to Maria Sheetz

Erin Setter
Manager, Partner Engagement
Mid West, Texas Cities, Illinois Cities,
Rocky Mountain International, Great Lakes

Send email to Erin Setter

Sean Moody
Manager, Partner Engagement
Northeast, Washington, DC, Capital
Region USA, Discover New England

Send email to Sean Moody

Dianne Turner
Sr. Manager, Partner Engagement
Southeast, U.S Territories, Rhythms
of the South, Travel South

Send email to Dianne Turner

Paul Winkle
SVP Global Marketing,
Miles Partnership
 

Send email to Paul Winkle