Activation

TUI Program

TUI is the largest travel brand in Germany with more than 50 years of experience. TUI has more than 6,000 travel agencies across Germany and owns the most visited holiday site with more than 44 million page views each month.


Brand USA has partnered with TUI to create a program that drives bookings to the US in Germany through engaging digital content and travel agent engagement.

Program Benefits

  • TUI has been voted the Reader’s Digest “Most Trusted Brand” in the tour operator category for many years.
  • TUI’s main website, tui.com, is the most visited holiday site in Germany with approx. 44 million page views per month, offering more than 40,000 hotels.
  • TUI controls the biggest retail network in Germany with over 6,000 travel agencies.
  • TUI offers unique products for every target group and constantly adapts to new customer needs and lifestyles.

Dates

Start Date:
End Date:
Ongoing

Opportunities Available

  • Unlimited

Markets

DE-flag-icon
Germany

Package Details

TUI Media Campaign 1

B2C Online

  • Two TUI.com Newsletter Teasers (2,000,000 subscribers)
  • Exclusive Landing Page (12,000 page views per year)
  • One Hero Teaser on TUI.com USA Landing Page (1 week - 1,250 page views)
  • One Content Teaser on TUI.com USA Landing Page (1 week - 1,250 page views)


B2B Print & Online

  • One Full Page Advertisement in TUI News (6,000 print copies, 25,000 readers & digital copies available for 60,000 users)
  • One TUI B2B Facebook Post including a Quiz (Includes one prize of 500 Euro TUI Travel Voucher. 8,000 followers)


Estimated impressions/reach: 2,107,500

TUI Media Campaign 2

B2C Online

  • One TUI.com Newsletter Teaser (1,000,000 subscribers)
  • One Hero Teaser on TUI.com USA Landing Page (1 week - 1,250 page views)
  • One Content Teaser on TUI.com USA Landing Page (1 week - 1,250 page views)


B2B Online

  • One TUI B2B Facebook Post including a Quiz (Includes one prize of 500 Euro TUI Travel Voucher. 8,000 followers)
  • One TUI B2B Banner on Search Page (60,000 users)


Estimated impressions/reach: 1,070,500