Activation

UK Multi-Channel Winter 2022

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.
UK Multi-Channel

Program Benefits

  • Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms
  • Strategic activation through Expedia; includes destination booking results
  • Campaigns include in-depth, partner-specific KPI and performance reporting

Dates

Start Date:
End Date:
Material Deadline:
October 4, 2021

Opportunities Available

  • Unlimited
View Detailed Information

Program Components

  1. Engagement & Reach Campaign
  2. Content Traffic Generation
  3. Storytelling & Website Traffic
  4. Global Activation Partner

AdTheorent

An innovative and immersive digital content experience leveraging dynamic mobile first creative.* Partners receive share-of-voice within dedicated campaign mobile takeover unit. Distribution is geo-targeted to high-value prospective travelers. KPIs include rich media in-ad content engagements, and estimated impressions per tier.

  • *Tier 1 Partners: click through to 3 slides: 10-15 second video, images with supporting content, CTAs to VisitTheUSA.com/partner and Expedia landing page.
  • Tier 2 and 3 Partners: click through to: Image with supporting content, CTA to VisitTheUSA.com/partner and Expedia landing pages.

Google

6-Week Campaign

  • Traffic is driven directly to your content on VisitTheUSA.com or to your localized website via the Google Display Network.
    • The Google Display Network reaches 90% of Internet users worldwide and includes more than 2 million publisher sites
  • 2,000 to 7,000 guaranteed clicks depending on level of participation
  • Distribution utilizes the Travel Affinity model with a NEW layer of regional targeting to identify users who are planning a trip to the U.S. via a gateway market, ensuring your message reaches a highly qualified audience
  • Proven model with high CTRs - clicks guaranteed

Facebook

Benefit from Brand USA's strategic partnership with Facebook, a leading social platform for travel marketers. Partners will be able to align their message with Brand USA's Facebook consumer campaign, creating even stronger results. Using newly introduced image-based ad units, partners have a new way to tell their story and reach qualified consumers.

  • Media placements align with top-performing targeting from Brand USA campaigns.
  • Three-week campaign to generate quick and timely results during the height of travel planning
  • Carousel ad format provides partners with more creative real estate to tell their story to the right audience
  • Highly visual and engaging ad unit - may include video (tier 1 & 2 buys)
  • Packages include dedicated and shared messaging

Expedia

Brand USA's partnership with Expedia brings a strategic approach to enhance the activation and tie into the campaign as a whole. This multi-prong marketing approach is showing positive booking results for many of our partners. Benefits include:

  • Overarching digital campaign for consumer engagement with Expedia's Visit The USA landing page.
  • Co-branded Expedia display ad campaigns driving to dedicated partner landing pages
  • Expedia and Brand USA will amplify your reach, depending on level of participation
  • Consistent metrics and timely results 

Markets

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United Kingdom