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Video: Destination Features

Authentic, experience-focused, longer-form video. Maximize your international reach with a deeper look at your destination's key experiences. Brand USA recommends the following themes to align with their global content strategy: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink. 

Program Benefits

  • Turnkey, custom video content creation.
  • Diverse content options to suit a multitude of destination marketing strategies.
  • Opportunity to feature video content on Destination, Trips or Experience pages on VisitTheUSA sites.
  • Supported by robust traffic generation and/or distribution strategies with the opportunity to target a wide variety of markets.

Dates

Start Date:
End Date:
Opportunity Close : Ongoing

Opportunities Available

  • Unlimited

Media Partner Logos

Markets

AU-flag-icon
Australia
CA-flag-icon
Canada
CL-flag-icon
Chile
CN-flag-icon
China
FR-flag-icon
France
DE-flag-icon
Germany
IN-flag-icon
India
JP-flag-icon
Japan
MX-flag-icon
Mexico
SE-flag-icon
Sweden
GB-flag-icon
United Kingdom

Package Details

Co-op Group Package

Market Value

$91,000USD

  • (3) 2-minute talent-driven videos
  • (3) :15 teaser videos in both standard and 1x1 social friendly format
  • Brand USA Channels: (3) Dedicated Experience Pages on all Visit The USA global sites; language appropriate YouTube channels, including 1 month Featured Playlist promotions.
  • 2 crew + 1 talent for five 10-hour shoot days per package

*Each video will include required Brand USA branding and follow Brand USA style guidelines. Messaging will be unique to your destination.
**For production outside of the continental U.S., please add a minimum fee of $5,000 to package pricing to account for increased travel and production costs.

Co-op Group, Talent Add-On

Market Value

$11,200USD

1 additional talent to the Co-op Group Package

Co-op Group, Premium Add-On

Market Value

$56,000USD

  • 2 additional crew (Director & Producer) same 1 talent in the Co-op Group Package
  • 1 additional 10-hour shoot day
  • Minimum 4K quality + color grading for videos and teasers

Single Partner Package

Market Value

$33,500USD

  • (1) 2-minute talent-driven video
  • (1) :15 teaser video in both standard and 1x1 social friendly format
  • Brand USA Channels: (1) Dedicated Experience Page on all Visit The USA global sites; language appropriate YouTube channels, including 1 month Featured Playlist promotions.
  • 2 crew + 1 talent for one 10-hour shoot day per package

*Each video will include required Brand USA branding and follow Brand USA style guidelines. Messaging will be unique to your destination.
**For production outside of the continental U.S., please add a minimum fee of $5,000 to package pricing to account for increased travel and production costs.

Single Partner, Talent Add-On

Market Value

$4,900USD

1 additional talent to the Single Partner Package

Single Partner, Premium Add-On

Market Value

$25,200USD

  • 2 additional crew (Director & Producer) same 1 talent in the Single Partner Package
  • 1 additional 10-hour shoot day
  • Minimum 4K quality + color grading for video and teaser
Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Cassady Bailey
Maria Sheetz
Erin Setter
Dianne Turner
Allyson Carpenter Portrait