Consumer Media

Video: Destination Features

Authentic, experience-focused, longer-form video. Maximize your international reach with a deeper look at your destination's key experiences. Brand USA recommends the following themes to align with their global content strategy: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.

Program Benefits

  • Turnkey, custom video content creation. 
  • Diverse content options to suit a multitude of destination marketing strategies. 
  • Opportunity to feature video content on Destination, Trips or Experience pages on VisitTheUSA sites. 
  • Supported by robust traffic generation and/or distribution strategies with the opportunity to target a wide variety of markets.

Dates

Start Date:
End Date:
Ongoing

Opportunities Available

  • Multiple

Markets

AU-flag-icon
Australia
CA-flag-icon
Canada
CL-flag-icon
Chile
CN-flag-icon
China
FR-flag-icon
France
DE-flag-icon
Germany
IN-flag-icon
India
JP-flag-icon
Japan
MX-flag-icon
Mexico
SE-flag-icon
Sweden
GB-flag-icon
United Kingdom

Package Details

Single Partner Package

  • (1) 2-minute talent-driven video
  • (1) :15 teaser video in both standard and 1x1 social friendly format Brand USA Channels:
    • (1) Dedicated Experience Page on all Visit The USA global sites;
    • Language-appropriate YouTube channels, including 1 month Featured Playlist promotions.
  • 2 crew + 1 talent for one 10-hour shoot day per package


*Each video will include required Brand USA branding and follow Brand USA style guidelines. Messaging will be unique to your destination.

**For production outside of the continental U.S., please add a minimum fee of $5,000 to package pricing to account for increased travel and production costs.

Co-op Group Package

  • (3) 2-minute talent-driven videos
  • (3) :15 teaser videos in both standard and 1x1 social friendly format Brand USA Channels:
    • (3) Dedicated Experience Pages on all Visit The USA global sites
    • Language-appropriate YouTube channels, including 1 month Featured Playlist promotions.
  • 2 crew + 1 talent for five 10-hour shoot days per package


*Each video will include required Brand USA branding and follow Brand USA style guidelines. Messaging will be unique to your destination.

**For production outside of the continental U.S., please add a minimum fee of $5,000 to package pricing to account for increased travel and production costs.

Add-on (video)

1 additional video to the City Base Package

Co-op Group, Add-on (video)

1 additional video to the State Base Package