Consumer Media

Video: Destination Features

Authentic, experience-focused, longer-form video. Maximize your international reach with a deeper look at your destination's key experiences. Brand USA recommends the following themes to align with their global content strategy: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.

Program Benefits

  • Turnkey, custom video content creation. 
  • Diverse content options to suit a multitude of destination marketing strategies. 
  • Opportunity to feature video content on Destination, Trips or Experience pages on VisitTheUSA sites. 
  • Supported by robust traffic generation and/or distribution strategies with the opportunity to target a wide variety of markets.

Dates

Start Date:
End Date:
Ongoing

Markets

AU-flag-icon
Australia
CA-flag-icon
Canada
CL-flag-icon
Chile
FR-flag-icon
France
DE-flag-icon
Germany
IN-flag-icon
India
JP-flag-icon
Japan
MX-flag-icon
Mexico
GB-flag-icon
United Kingdom

Package Details

Destination Features: Single

A longer-form story for a destination (city, town, county, in state region)

  • 750,000 programmatic pre-roll impressions in one market of choice
    • (1) Experience Page on all global sites
    • (1) 10-hour shoot day with 4-person crew: Videographer + Field Manager + Creative Producer + On-Camera Talent - Drone -
  • Deliverables:
    • (1) approx. 4-minute video, inclusive of highlighting about 2 to 3 locations
    • (1) 15-second teaser (exported 16:9 & 1:1
    • (1) subtitled version (aligned with media country)
    • Full rights for talent and b-roll"

Destination Features: Single Package - Add-On Video

Destination Features: Single Package - Add-On Video -

  • (1) Month featured YouTube promotions
  • (1) 2 minute video (spoken narrative optional)
  • (1) :15 teaser video (in both standard and 1x1 social friendly format)
  • (2) crew + (1) talent for (1) 10-hr shoot day - subtitled version, if necessary