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Video: Destination-At-A-Glance

The Destination-At-A-Glance series includes short, energetic and candid vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.

Program Benefits

  • Turnkey, custom video content creation.
  • Diverse content options to suit a multitude of destination marketing strategies.
  • Opportunity to feature video content on Destination, Trips or Experience pages on VisitTheUSA sites.
  • Supported by robust traffic generation and/or distribution strategies with the opportunity to target a wide variety of markets.

Dates

Start Date:
End Date:
Opportunity Close : Ongoing

Opportunities Available

  • Unlimited

Media Partners

Markets

AU-flag-icon
Australia
CA-flag-icon
Canada
CL-flag-icon
Chile
CN-flag-icon
China
FR-flag-icon
France
DE-flag-icon
Germany
IN-flag-icon
India
JP-flag-icon
Japan
MX-flag-icon
Mexico
SE-flag-icon
Sweden
GB-flag-icon
United Kingdom

Package Details

Series of 4 videos (up to 3 co-op partners)

Market Value

$54,480 USD

  • (3) hosted :45 vignettes
  • (1) music-only :15 teaser video in both standard and 1x1 social-friendly format
  • Dedicated Experience Page on all English language and subtitle-appropriate Visit The USA sites
  • 125,000 video views to your :15 pre-roll via Media IQ

* Each content package highlights experiences in close proximity that can be shot comfortably within two 10-hour shoot days.
**Packages include videos and teasers with language-appropriate assets for your media campaign (based on chosen target market).
***All packages include:
  • B-roll footage, with full rights in perpetuity
  • Raw photographic images taken on location 12 months of storage for all assets with secure accessibility and unlimited downloads
  • Two rounds of revisions for each video (additional costs to be discussed as needed)

Add-on (1 vignette, for 1 partner)

Market Value

$14,000 USD

  • 1 additional :45 vignette, includes one additional day of filming with a 2-person crew

*Each vignette will include required Brand USA branding and follow Brand USA style guidelines. Messaging will be unique to your destination.
**For production outside of the continental U.S., please add a minimum fee of $5,000 to package pricing to account for increased travel and production costs. Fee may be increased incrementally pending crew size, timing, and number of vignettes.
Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Allyson Carpenter Portrait
Cassady Bailey
Dianne Turner
Erin Setter
Maria Sheetz