Authentic, experience-focused, longer-form video. Maximizing international reach with a deeper look at USA destination key experiences. Brand USA recommends the following themes to align with their global content strategy: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.
- Turnkey, custom video content creation.
- Diverse content options to suit a multitude of destination marketing strategies.
- Opportunity to feature video content on Destination, Trips or Experience pages on VisitTheUSA sites.
- Supported by robust traffic generation and/or distribution strategies with the opportunity to target a wide variety of markets.
State Features Package: Co-Op
Co-Op for up to 3 partners. Deliverables include (3) approximately 4-minute videos highlighting ~2 to 4 locations or experiences per video; (3) 15 second teasers (exported 16:9 & 1:1); and a subtitled version in 1 language for each video (to be aligned with market chosen for media campaign).
Package includes drone, crew of 3 (1 videographer + 1 field manager/b-cam operator + 1 creative producer), and 1 on-camera talent for (5) 10 hour shoot days, per package.
- (1) Experience page on all global sites
- 750,000 programmatic pre-roll impressions, in one market
- Full rights for talent and b-roll