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Video: Road Trips

A series that reflects the way international travelers explore. By placing the viewer in the driver's seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.

Program Benefits

  • Turnkey, custom video content creation.
  • Diverse content options to suit a multitude of destination marketing strategies.
  • Opportunity to feature video content on Destination, Trips or Experience pages on VisitTheUSA sites.
  • Supported by robust traffic generation and/or distribution strategies with the opportunity to target a wide variety of markets.

Dates

Start Date:
End Date:
Opportunity Close : Ongoing

Opportunities Available

  • Unlimited

Media Partner Logos

Markets

AU-flag-icon
Australia
CA-flag-icon
Canada
CL-flag-icon
Chile
CN-flag-icon
China
FR-flag-icon
France
DE-flag-icon
Germany
IN-flag-icon
India
JP-flag-icon
Japan
MX-flag-icon
Mexico
SE-flag-icon
Sweden
GB-flag-icon
United Kingdom

Package Details

Series of 6 videos

Market Value

$97,335 USD

  • (4) hosted :45 vignettes
  • (1) 2-minute compilation video
  • (1) music-only :15 teaser video in both standard and 1x1 social-friendly format
  • Brand USA Channels: Dedicated Trips Page on all Visit The USA global sites; Youtube channels, including 1 month Featured Playlist promotions
  • 125,000 video views to your :15 pre-roll via Media IQ 2 crew + 2 talent for 4 days per series
* Each content package highlights experiences in close proximity that can be shot comfortably within four 10-hour shoot days.
**Each vignette highlights 1-2 activities or locations.
***All videos are music-driven and include two non-speaking hosts.
****All packages include:
  • B-roll footage, with full rights in perpetuity
  • Raw photographic images taken on location 12 months of storage for all assets with secure accessibility and unlimited downloads
  • Two rounds of revisions for each video (additional costs to be discussed as needed)

Add-on (1 vignette)

Market Value

$16,395 USD

  • 1 additional :45 vignette, includes an additional day of filming with a 4-person crew

*Each video will include required Brand USA branding and follow Brand USA style guidelines. Messaging will be unique to your destination.
**For production outside of the continental U.S., please add a minimum fee of $5,000 to package pricing to account for increased travel and production costs. Fee may be increased incrementally pending crew size, timing, and number of vignettes.
Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Cassady Bailey
Maria Sheetz
Erin Setter
Dianne Turner
Allyson Carpenter Portrait