Visit The USA - Core Native Programmatic
Core Program: Includes access to first-party data, uses look-alike modeling for a full-funnel approach and links to destination/attraction/lodging content on market-specific Visit The USA site.
Drives page traffic via a sponsored/native advertising campaign to our Visit The USA content in one market.
- Right audience at the right time/place using data points and AI technology, programmatic media targets the right audience across a variety of sites vs. all users on a specific site.
- Customizable creative will be developed for destinations/attractions. Targeting includes brand safety and fraud protections.
- Efficient and effective automated technology improves performance to reach a highly qualified audience and build engagement.
- Campaigns will be optimized with real-time bidding and performance results throughout the duration of media placements.
- Quick to market campaigns can go live within 5-8 weeks from the time creative assets are approved to amplify messaging during key travel planning periods.