Visit The USA - Core Pre-Roll Programmatic

Core Program: Includes access to first-party data, uses look-alike modeling for a full-funnel approach and links to destination/attraction/lodging content on market-specific Visit The USA site.

Garner video views to preroll content via promotional video advertising campaign driving to our Visit The USA video and web content in one market.

Program Benefits

Right audience at the right time/place using data points and AI technology, programmatic media targets the right audience across a variety of sites vs. all users on a specific site.
Customizable creative will be developed for destinations/attractions. Targeting includes brand safety and fraud protections.
Efficient and effective automated technology improves performance to reach a highly qualified audience and build engagement.
Campaigns will be optimized with real-time bidding and performance results throughout the duration of media placements.
Quick to market campaigns can go live within 5-8 weeks from the time creative assets are approved to amplify messaging during key travel planning periods.