Visit The USA - Programmatic Media Campaigns

Brand USA utilizes Adara in its programmatic campaigns to help aggregate data points to create custom audience targets, including look-alike segments and retargeting users that have engaged with Brand USA messaging across channels. Campaigns include display, native and pre-roll ad units and link to content on VisitTheUSA.com.

Program Benefits

Programmatic media campaigns are one component of Brand USA’s full-funnel marketing efforts by focusing on key markets and objectives to increase reach.
Programmatic media campaigns support in-market activations, seasonal promotions with specific targets, and Brand USA sponsored events.
Programmatic media placements prioritize and target the user where they already are in their online journey rather than targeting a specific website.
Through Adara, Brand USA harnesses the ability to target a specific audience, not only geographically, but with contextual overlays to maximize results.