Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

The Destination-At-A-Glance series includes short, energetic and candid vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.