HOW BRAND USA PROMOTES California
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Sacramento, California
CA
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Organizations and Partners
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
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Useful Links
Visit the USA
From its celebrated coastline to its broad heartland and granite Sierra peaks, California offers a...
Programs & Opportunities
Discover California
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.
Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

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Brand USA partners with California to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!