Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

Cities have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.

Brand USA has partnered with Flight Network to create high-impact, multi-faceted, and activation-driven marketing packages that will provide destination partners with the opportunity to reach a qualified Canadian audience.

<b>Experience Pages </b>are designed for cities, attractions and other travel partners to create thematic content with organic and paid marketing strategies for distribution across global markets. Effectively tell – and market – your story through highly curated, topic-driven content.

Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.