HOW BRAND USA PROMOTES Louisiana

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Baton Rouge, Louisiana
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Brand USA counts among its over 800 industry partners, including these Louisiana organizations:

11
Organizations and Partners
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
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Videos
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Louisiana

Partner Testimonial

Liz Bittner, Travel South

Travel TV & Film

America's Musical Journey - Official IMAX® Trailer

Travel TV & Film

New Orleans, Louisiana: Essential Jazz and More on Every Corner

Travel TV & Film

Road Trip USA: Coast to Coast by Rail, French Quarter New Orleans...

Travel TV & Film

New Orleans, Louisiana: Musical Hot Spots

Travel TV & Film

Road Trip USA: Coast to Coast by Rail, 5 exciting places to visit

Travel TV & Film

Robin Barnes, New Orleans Musician

Useful Links

Visit the USA

The mist-shrouded swamps, the prairies of Acadiana and the gray Spanish moss cascading from the old trees...

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Programs & Opportunities

  1. Activation
  2. Content & Distribution
  3. Consumer Media
  4. Trade Focus

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

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Programs
China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

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Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Programs
China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

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Visit The USA City Page
Ongoing

Cities have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.

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Visit The USA Experience Page
Ongoing

<b>Experience Pages </b>are designed for cities, attractions and other travel partners to create thematic content with organic and paid marketing strategies for distribution across global markets. Effectively tell – and market – your story through highly curated, topic-driven content.

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Rogers Media
Ongoing

Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.

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Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

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Programs
China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

LEARN MORE
Visit The USA City Page
Ongoing

Cities have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.

LEARN MORE
Visit The USA Experience Page
Ongoing

<b>Experience Pages </b>are designed for cities, attractions and other travel partners to create thematic content with organic and paid marketing strategies for distribution across global markets. Effectively tell – and market – your story through highly curated, topic-driven content.

LEARN MORE
Rogers Media
Ongoing

Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.

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Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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Programs
No Programs found for the current State Fact Sheet.

 

Inspiration Guide
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Discover Louisiana

Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.
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Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

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Brand USA partners with Louisiana to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!
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