HOW BRAND USA PROMOTES Maine

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Augusta, Maine
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Brand USA counts among its over 800 industry partners, including these Maine organizations:

2
Organizations and Partners
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
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Videos
Travel TV & Film

Into America's Wild Trailer

Travel TV & Film

National Parks Adventure Trailer

Travel TV & Film

SORTEDfood: ULTIMATE LOBSTER ROLL BATTLE | Game Changers

Travel TV & Film

SORTEDfood: SEAFOOD SCAVENGER HUNT!! | Game Changers

United Stories

Lobster Fishing in Maine

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Maine

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Portland, Maine

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Bar Harbor, Maine

Useful Links

Visit The USA: Qgunquit--Unique Experiences in a Scenic Coastal Town

Like other dreamy destinations on the New England coast, the quiet Maine fishing village of Ogunquit...

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Visit The USA: Maine Lobster How To

Lobster is something you should eat – and experience – on your travels through Maine. Here’s how.

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Visit The USA Maine: Must-do Adventures in the Great Outdoors

In addition to quaint New England charm, visitors to the northeastern USA state of Maine are in store for...

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Visit The USA: Exploring Monhegan Island off the Coast of Maine

Sixteen kilometers out to sea, tiny Monhegan Island is Maine in miniature, a 283-hectare artist’s...

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Visit The USA: Bar Harbor

Coastal paradise perfect for hikers, adventurers and history fans.

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Visit the USA: Portland

Portland has grown from a small colonial seaport to Maine’s largest metropolitan area – and one of the...

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Visit the USA

The state of Maine, nicknamed Vacationland, is more than a destination – it’s an experience that will...

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Programs & Opportunities

  1. Activation
  2. Content & Distribution
  3. Consumer Media
  4. Trade Focus

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

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Programs
UK Multi-Channel Winter 2020

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

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Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Programs
UK Multi-Channel Winter 2020

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

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The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

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Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

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Programs
UK Multi-Channel Winter 2020

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

LEARN MORE
The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

LEARN MORE

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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Programs
No Programs found for the current State Fact Sheet.

 

Inspiration Guide
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Discover Maine

Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.
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Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

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Brand USA partners with Maine to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!
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